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July 9, 2018

Ace Back to School on Snapchat

US Snapchatters spent an extra 130M+ hours on Snapchat during Back to School season in 2017.1 Here’s why Snapchat’s the best place to reach them!
Back to School is the second biggest shopping season of the year, touching 29 million households and accounting for $27 billion in sales in the US in 2017.2 During last year’s Back to School season, Snapchat had, on average, more daily mobile sessions per user than Facebook, Messenger, Instagram, or Twitter.3 As 60% of Back to School shoppers will begin shopping before August and 96% of Gen Z parents say their teens influence family spending, now’s the time to promote your products and reach shoppers ready to buy.45
Drive Action
Snap Ads and Story Ads are a great way to get your product in front of Snapchatters ready to act. Story Ads — our newest ad format — are a collection of 3 to 20 Snaps that you can use to showcase a full suite of products. Snapchatters can then swipe up on each Snap to access your web store or app store listing. Snap Ads, which show between stories, can also swipe directly to your product page or elsewhere on your mobile site. And with the Snap Pixel, you can track purchases made across devices and seamlessly optimize performance. 
No matter what kind of campaign you’re looking to run, the right combination of creative and targeting is key to driving action. Reach relevant shoppers for the Back to School season by targeting Snapchatters in the “Colleges & Universities” location category or “Parents & Family Focused” Snap Lifestyle Category, or use the Snap Pixel to re-engage Snapchatters who have already visited your website. 
Whether you’re looking to drive awareness from students or purchases from parents, Snapchat has the formats and targeting you need to ace this Back to School season. Log in to Ads Manager to start testing today!

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1Source: Snap Inc. Internal Data 2017. Note: 130 million+ hours is the product of 2 million incremental hours of time spent per day in the US multiplied by the 66 days during Back to School season from July 1st, 2017 to September 4th, 2017.
2Source: Deloitte, “2017 back-to-school survey,”
3Source: App Annie Market Intelligence 2017.
4Source: Deloitte, “2017 back-to-school survey,”
5Source: Cassandra, The Modern Parents Report, 2016.
6Source: Snap Inc. Internal Data 2017.
7Source: 2017 Sparkler study commissioned by Snap Inc.
8Source: Snap Inc. Internal Data 2017.