¹ Source: Snap Inc. Internal Data 2017. Note: 130 million+ hours is the product of 2 million incremental hours of time spent per day in the US multiplied by the 66 days during Back to School season from July 1st, 2017 to September 4th, 2017.

² Source: Deloitte, “2017 back-to-school survey,” https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-school-survey.html

³ Source: App Annie Market Intelligence 2017.

⁴ Source: Deloitte, “2017 back-to-school survey,” https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-school-survey.html

⁵ Source: Cassandra, The Modern Parents Report, 2016.

⁶ Source: Snap Inc. Internal Data 2017.

⁷ Source: 2017 Sparkler study commissioned by Snap Inc.

⁸ Source: Snap Inc. Internal Data 2017.