Before you get started...
Set up your Snap Pixel
The Snap Pixel allows Snapchat advertisers to see what users do after they take an action with their ad. Installing the Snap Pixel is the first step in effectively measuring and optimizing your ads towards making sales online. It also provides additional audience creation and targeting tools.
If you haven’t set up your Snap Pixel yet, please take a look at our in-depth Snap Pixel guide on Snapchat for Business for insights and easy step-by-step setup.
Create a Custom Audience Focused on Pixel Page Views or a Customer List
Custom audience creation is a great way to incorporate customer data you already have, such as people who have visited your website (Pixel Page Views). You can also use your own CRM data (Customer List). Based on these customer sets, you can retarget, exclude, or create Lookalike Audiences.
As an online seller, creating a Custom Audience based on Snap Pixel Page Views or a Customer List will give you highly engaged customers to target.
Integrate your BigCommerce catalog
A catalog unlocks the power of dynamic advertising, meaning you can showcase multiple products and serve the right product at the right time, to the right customer, based on their behavior on your website. We have a partnership with Feedonomics to integrate your BigCommerce Catalog for free. Learn how to create a catalog here.
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