Snapchat’s 2023 Guide to Advertising

Many BigCommerce merchants like yourself, that are focused on increasing sales, run ads on Snapchat. Snapchatters are a highly engaged audience with $4.4 trillion in global purchasing power. Additionally, Snapchatters’ friends are four times more influential than celebrities or influencers on their purchasing decisions. The new year is the ideal time to promote your store, and by following our proven best practices, Snapchat can help you achieve your goals for 2023. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help every step of the way.

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Before you get started...

Set up your Snap Pixel

The Snap Pixel allows Snapchat advertisers to see what users do after they take an action with their ad. Installing the Snap Pixel is the first step in effectively measuring and optimizing your ads towards making sales online. It also provides additional audience creation and targeting tools.

If you haven’t set up your Snap Pixel yet, please take a look at our in-depth Snap Pixel guide on Snapchat for Business for insights and easy step-by-step setup.

Create a Custom Audience Focused on Pixel Page Views or a Customer List

Custom audience creation is a great way to incorporate customer data you already have, such as people who have visited your website (Pixel Page Views). You can also use your own CRM data (Customer List). Based on these customer sets, you can retarget, exclude, or create Lookalike Audiences.

As an online seller, creating a Custom Audience based on Snap Pixel Page Views or a Customer List will give you highly engaged customers to target.

Step-by-Step Resources:

Integrate your BigCommerce catalog

A catalog unlocks the power of dynamic advertising, meaning you can showcase multiple products and serve the right product at the right time, to the right customer, based on their behavior on your website. We have a partnership with Feedonomics to integrate your BigCommerce Catalog for free. Learn how to create a catalog here.

Interested in free one-on-one guidance?

Book a call with a Snapchat Ads Specialist

Setup complete. What’s next?

Make Single Image and Video Ads work for you

Single Image or Video Ads are full screen ads that are easy to create, and offer the creative freedom to communicate your message. This type of ad is a fantastic way to kick off your advertising for 2023, but it’s important that you follow these five golden rules so your ad performs to the best of its ability.

The 5 Golden Rules

#1  Keep Ads Short

Get your message across in the first 3 seconds. Always have your logo visible.

#2  Style it like UGC

Style your ad like user generated content by filming with a phone and talking directly to the camera.

#3  Encourage An Action

Encourage people to take an action, such as a Swipe Up or presenting an Option to Buy.

#4  Consider Audio

Two-thirds of Snaps are playing with sound on. Use sound to capture attention or as a call to action.

#5  Focus on One Message

Have one clear hero message for your product or brand.

Interested in free one-on-one guidance?

Book a call with a Snapchat Ads Specialist

Kick off your 2023 advertising with a Traffic Campaign.

To get your audience excited about your brand, it’s important to jump-start your advertising efforts on SnapChat with a Traffic Campaign set to broad targeting.

Log into Ads Manager

From the Manage Ads menu, select Create Ads and choose the Advanced Create option.

Choose Your Objective

Select Drive Traffic to Website. In the newly-created Ad Set, we recommend a minimum budget of $30 USD per day.

Choose Your Audience

Use Age & Gender targeting for this one Ad Set campaign. This will drive the most eyes to your business.

Pro Tip: check the “Audience Expansion” box

Choose Your Delivery

Tailor your Ad Set with a “Swipe Up” goal and use the auto-bid function.

Make Ad Creatives

We recommend using Video Ads in line with our best practices above. For best results, use 2-3 creatives per Ad Set.


You did it! The approval process takes 24-48 hours so check back on your account to see that your campaign has been approved.

Interested in free one-on-one guidance from a Snapchat Ads Specialist?

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