Set Your Business Up for Success
Set Up Your Campaign
9 out of 10 young people are on Snapchat.¹ If you’re looking to increase awareness for your business, we can help you reach a highly engaged audience with trillions in global purchasing power.²
Meet with a Snapchat Ads Specialist.
Follow Our Best Practices for Simple Ad Creation
Single Image or Video Ads are full screen ad formats that are easy to create and give you the creative freedom to communicate your unique message.
#1 Keep Your Ad Short
Get your message across in the first three seconds. Keep your logo visible.
#2 Make It Authentic
Create your ad on your mobile device so it resembles a Snap.
#3 Encourage an Action
Prompt your audience to take a specific action like Swipe Up or Buy.
#4 Consider Audio
Try using audio. Two-thirds of Snaps are played with the sound on.³
#5 Focus On One Message
Use one clear hero message and call to action for your product, brand, or service.
Build a Traffic Campaign
A Traffic Campaign is the ideal way to increase awareness for your business. Start with one that sends Snapchatters directly to your website to complete an action.
Log into Ads Manager
From the Manage Ads menu, select Create Ads and choose the Advanced Create option.
Choose Your Objective
Select the Drive Traffic to Website objective with a minimum budget of $30 USD per day.
Select Your Audience
Use Age & Gender targeting to get the most exposure for your business.
Finish Set Up
Tailor your Ad Set with a Swipe Up goal and choose the auto-bid function.
Create Your Ads
Follow the best practices above and include 2-3 creatives per Ad Set.
You did it! Check back in 24-48 hours to ensure that your campaign is approved.
Interested in one-on-one guidance from a Snapchat Ads Specialist?
Schedule a meeting to plan your next Snapchat advertising campaign.
1 90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.
2 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
3 Snap Inc. internal data Q1 2019. “Sound on” means playback audio is on, headphones are on, or mute is overridden.