#1 Keep Your Ad Short
Get your message across in the first three seconds. Keep your logo visible.
#2 Make It Authentic
Create your ad on your mobile device so it resembles a Snap.
#3 Encourage an Action
Prompt your audience to take a specific action like Swipe Up or Buy.
#4 Consider Audio
Try using audio. Two-thirds of Snaps are played with the sound on.³
#5 Focus On One Message
Use one clear hero message and call to action for your product, brand, or service.