Expand Your Reach with Lookalike Audiences
Once you’ve installed the Snap Pixel and created a Custom Audience list in Ads Manager, it’s time to create a Lookalike Audience. The Lookalike Audience feature enables you to make a new list of potential customers using data from the Snap Pixel or your customer lists. This means you can showcase your business to a targeted group of ideal customers using data you already have.
Pro Tip: To ensure the right mix of performance and reach, start by creating a Balanced Lookalike Audience.