Set Up Your Campaign

Get Discovered
on Snapchat

9 out of 10 young people are on Snapchat.¹ If you’re looking to grow the audience for your business, we can help you reach highly engaged Snapchatters with trillions in global purchasing power.²

Meet with a Snapchat Ads Specialist.

Set Your Business Up for Success

Install the Snap Pixel

See what prospects do after they engage with your ad using the Snap Pixel. Then, utilize that data to improve campaign targeting and more effectively engage with your audience.

Follow this step-by-step guide to set up the Snap Pixel.

Build a Custom Audience

With Custom Audiences, you can incorporate your business’ own data into campaigns. Upload a customer list, or create a new one with custom parameters collected using the Snap Pixel. 

Learn more about Custom Audiences.

Follow Our Best Practices for Simple Ad Creation

Single Image or Video Ads are full screen ad formats that are easy to create and give you the creative freedom to communicate your unique message.

#1  Keep Your Ad Short

Get your message across in the first three seconds. Keep your logo visible.

#2  Make It Authentic

Create your ad on your mobile device so it resembles a Snap.

#3  Encourage an Action

Prompt your audience to take a specific action like Swipe Up or Buy.

#4  Consider Audio

Try using audio. Two-thirds of Snaps are played with the sound on.³

#5  Focus On One Message

Use one clear hero message and call to action for your product, brand, or service.

Get Expert Help from an Ads Specialist

From designing a campaign that helps grow your audience, to setting up a Public Profile that converts, Snapchat Ads Specialists are here to support your business.

Schedule a Call

Build a Traffic Campaign

A Traffic Campaign is the ideal way to grow the target audience for your business. Start with one that sends Snapchatters directly to your website to complete an action.

Log into Ads Manager

From the Manage Ads menu, select Create Ads and choose the Advanced Create option.

Choose Your Objective

Select the Drive Traffic to Website objective with a minimum budget of $30 USD per day.

Select Your Audience

Use Age & Gender targeting to get the most exposure for your business.

Finish Set Up

Tailor your Ad Set with a Swipe Up goal and choose the auto-bid function.

Create Your Ads

Follow the best practices above and include 2-3 creatives per Ad Set.

Hit Publish

You did it! Check back in 24-48 hours to ensure that your campaign is approved.

Interested in one-on-one guidance from a Snapchat Ads Specialist?

Schedule a meeting to plan your next Snapchat advertising campaign.

Book a Call Today
1 90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.
2 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
3 Snap Inc. internal data Q1 2019. “Sound on” means playback audio is on, headphones are on, or mute is overridden.