Get Discovered
on Snapchat
9 out of 10 young people are on Snapchat.¹ If you’re looking to grow the audience for your business, we can help you reach highly engaged Snapchatters with trillions in global purchasing power.²
Meet with a Snapchat Ads Specialist.
Set Your Business Up for Success
Install the Snap Pixel
See what prospects do after they engage with your ad using the Snap Pixel. Then, utilize that data to improve campaign targeting and more effectively engage with your audience.
Follow this step-by-step guide to set up the Snap Pixel.
Build a Custom Audience
With Custom Audiences, you can incorporate your business’ own data into campaigns. Upload a customer list, or create a new one with custom parameters collected using the Snap Pixel.
Learn more about Custom Audiences.
Follow Our Best Practices for Simple Ad Creation
Single Image or Video Ads are full screen ad formats that are easy to create and give you the creative freedom to communicate your unique message.
#1 Keep Your Ad Short
Get your message across in the first three seconds. Keep your logo visible.
#2 Make It Authentic
Create your ad on your mobile device so it resembles a Snap.
#3 Encourage an Action
Prompt your audience to take a specific action like Swipe Up or Buy.
#4 Consider Audio
Try using audio. Two-thirds of Snaps are played with the sound on.³
#5 Focus On One Message
Use one clear hero message and call to action for your product, brand, or service.
Get Expert Help from an Ads Specialist
From designing a campaign that helps grow your audience, to setting up a Public Profile that converts, Snapchat Ads Specialists are here to support your business.
Build a Traffic Campaign
A Traffic Campaign is the ideal way to grow the target audience for your business. Start with one that sends Snapchatters directly to your website to complete an action.
Log into Ads Manager
From the Manage Ads menu, select Create Ads and choose the Advanced Create option.
Choose Your Objective
Select the Drive Traffic to Website objective with a minimum budget of $30 USD per day.
Select Your Audience
Use Age & Gender targeting to get the most exposure for your business.
Finish Set Up
Tailor your Ad Set with a Swipe Up goal and choose the auto-bid function.
Create Your Ads
Follow the best practices above and include 2-3 creatives per Ad Set.
Hit Publish
You did it! Check back in 24-48 hours to ensure that your campaign is approved.
Interested in one-on-one guidance from a Snapchat Ads Specialist?
Schedule a meeting to plan your next Snapchat advertising campaign.