Expand Your Reach with Lookalike Audiences
In Ads Manager, once you’ve made a Custom Audience from your customer lists, it’s time to create a Lookalike Audience. The Lookalike Audience feature enables you to make a new list of potential customers using data from your customer list. This means you can showcase your business app to a targeted group of ideal customers using data you already have.
Pro Tip: To ensure the right mix of performance and reach, start by creating a Balanced Lookalike Audience.