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Business
Set Up Your Campaign

Get Discovered
on Snapchat

63% of Snapchatters last downloaded a new app on their phone within the past two weeks.¹ If you’re looking to drive more app installations for your business, we can help you reach a highly engaged audience with trillions in global purchasing power.²
Meet with a Snapchat Ads Specialist.

Set Your Business Up for Success

Generate a Snap App ID

Your Snap App ID allows you to create audiences based on your data, measure your ads effectively, and optimize your campaigns. Simply retrieve your code and paste it into your approved mobile measurement partner (MMP) dashboard.
Set up and manage your Snap ID.

Track Smarter with App Attribution

Use an MMP to see what Snapchatters do on your app after they complete your designated event. You can also use SKAdNetwork, an attribution framework created by Apple, to track app activity on iOS 14+ devices.
Find out how to set up SKAdNetwork.

Build a Customer List

With Custom Audiences like a Customer List, you can begin to incorporate your existing data (CRM info, subscribers, sign ups, etc.) into your campaigns. Then, you can easily retarget or exclude customers from future campaigns.
Create your app’s Customer List Audience.

Follow Our Best Practices for Simple Ad Creation

Single Image or Video Ads are full screen ad formats that are easy to create and give you the creative freedom to communicate your unique message.

#1  Keep Your Ad Short
Get your message across in the first three seconds. Keep your logo visible.
#2  Make It Authentic
Create your ad on your mobile device so it resembles a Snap.
#3  Encourage an Action
Prompt your audience to take a specific action like Swipe Up or Buy.
#4  Consider Audio
Try using audio. Two-thirds of Snaps are played with the sound on.³
#5  Focus On One Message
Use one clear hero message and call to action for your product, brand, or service.

Get Expert Help from an Ads Specialist

From designing a campaign that helps grow your audience, to setting up a Public Profile that converts, Snapchat Ads Specialists are here to support your business.

Build a Traffic Campaign

A Traffic Campaign is an ideal way to drive Snapchatters to install your app. Start with one that sends them directly to your website to complete an action.

Log into Ads Manager

From the Manage Ads menu, select Create Ads and choose the Advanced Create option.

Choose Your Objective

Select App Installs with a minimum budget of $30 USD per day.

Select Your Audience

Use Age & Gender targeting to get the most exposure for your business.

Finish Set Up

Tailor your Ad Set with a Swipe Up goal and choose the auto-bid function.

Create Your Ads

Follow the best practices above and include 2-3 creatives per Ad Set.

Hit Publish

You did it! Check back in 24-48 hours to ensure that your campaign is approved.

Interested in one-on-one guidance from a Snapchat Ads Specialist?

Schedule a meeting to plan your next Snapchat advertising campaign.
1Snap Inc. survey of US Snapchat users September 19 - 30, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "When was the last time you downloaded a new app on your phone?"; 488 respondents.
22021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
3Snap Inc. internal data Q1 2019. “Sound on” means playback audio is on, headphones are on, or mute is overridden.