Ad specs
Single Image or Video Ads can appear as a video or as a still image. Simply add an attachment and enable Snapchatters to swipe up and take action
Single Image or Video Ad requirements
- File type: .jpg, .png, .mp4, or .mov
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or AR Lens
Brand, headline, and calls-to-action
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
