Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

Ad specs

Standard Commercials are non-skippable 3 to 6 second ads, whereas Extended Play Commercials are 7 to 180 seconds, and only the first 6 seconds is non-skippable

Commercial requirements
  • File type: .mp4 or .mov (H.264 encoded)
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 7-180 seconds
  • Attachments: Website, long form video, or AR Lens

Creative inspiration


Tinder decreases Cost per Completed View with Commercials on Snapchat


BACARDÍ drives effective results using Commercials on Snapchat.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.