Business

Commercials

Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.
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Ad specs

Standard Commercials are non-skippable 3 to 6 second ads, whereas Extended Play Commercials are 7 to 180 seconds, and only the first 6 seconds is non-skippable

Commercial requirements
  • File type: .mp4 or .mov (H.264 encoded)
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 7-180 seconds
  • Attachments: Website, long form video, or AR Lens
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Creative inspiration

Tinder
Tinder decreases Cost per Completed View with Commercials on Snapchat
BACARDÍ
BACARDÍ drives effective results using Commercials on Snapchat.