Snapchat’s 2022 Guide to Holiday Advertising
During the festive season, online stores, just like yours, that are focused on increasing sales, run ads on Snapchat. Snapchatters are a highly engaged audience with $4.4 trillion in global purchasing power. Additionally, Snapchatters’ friends are four times more influential than celebrities or influencers on their purchasing decisions. Now is the ideal time to promote your store, and by following our proven best practices, Snapchat can help you achieve your goals for the festive season. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help every step of the way.
Let’s keep going.
As many brands stop advertising during this time, CPMs and cost of running Ads reduce in price. This is a great opportunity for your business to drive continued sales. This period is also a great time to make sure you have the right targeting setup in order to gain loyal, valuable customers over the next year.
Utilize Low Demand
Low demand in Auction during this period is essential to reach users at a very low cost. Follow the bid suggestions for that purpose
Trust the Auction
It’s holiday time! Utilize Auto-Bid & let the auction work for you while knowing it’s going to be always efficient.
Be Patient
To avoid large performance fluctuations that can impact your daily KPIs, wait 3-5 days between bid/budget/targeting changes.
Narrow Your Targeting
This time is all about customization. The low CPMs help reach these small audiences with efficiency.
Avoid Audience Overlap
Follow “fewer ad sets, with larger budgets" strategy to give your ads stronger momentum & prevent auction from blocking your spend.
Diversify Ad Format & Creatives
Use 2-5 creatives under each Ad Set and different Ad Formats to provide optimization levers, prevent quick creative fatigue, maximize your reach across all inventory pools.
Automation is Key
Catalog Sales campaigns are essential to drive customized/SKU driven Ads to the right audience. Customize your creative layout & design for the right audience with a few steps.
Focus on Accessories of Things
Everyone got their new gifts and they want to add their customized feeling/look. Amend your videos accordingly and utilize Product Sets in Catalog campaigns.
Use what works best for you.
Now is the time to experiment. Utilize the data you’ve obtained over the holiday season this year to make adjustments that work best for your business. Try to optimize the different levers you have: targeting, creative, and bidding to achieve even more results. If you need any help, talk with one of our specialists and they’ll guide you through how.
Interested in free one-on-one guidance from a Snapchat Ads Specialist?
Click here to book a call today