Create a Lookalike Audience focused on Pixel Page View or Customer List
A Lookalike Audience is exactly what it sounds like: an audience that is similar to the one who has already visited your website, or one for which you have collected data in the past. Consider creating a Lookalike Audience based on our Pixel Page View or Customer List to attract even more of the customers you want.
Pro tip: To ensure the right mix of performance and reach, start off with a Balanced Lookalike Audience.
How to Build Your Lookalikes
Step 1
Click the Audiences tab in the top right drop down menu.
Step 2
Click “Get Started” or “New Audience” in the top right of the screen. Then click “Lookalike Audience” to see the options for lookalike creation.
Step 3
Select the seed audience you want to use. Then select what type of lookalike you want to create from the three options (Similarity, Balanced and Reach).
Pro Tip:
Start off with a balanced audience as a test to ensure a mixture of performance and reach.
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