Create a Lookalike Audience focused on Pixel Page View or Customer List
A Lookalike Audience is exactly what it sounds like: an audience that is similar to the one who has already visited your website, or one for which you have collected data in the past. Consider creating a Lookalike Audience based on our Pixel Page View or Customer List to attract even more of the customers you want.
Pro tip: To ensure the right mix of performance and reach, start off with a Balanced Lookalike Audience.
How to Build Your Lookalikes
Click the Audiences tab in the top right drop down menu.
Click “Get Started” or “New Audience” in the top right of the screen. Then click “Lookalike Audience” to see the options for lookalike creation.
Select the seed audience you want to use. Then select what type of lookalike you want to create from the three options (Similarity, Balanced and Reach).
Start off with a balanced audience as a test to ensure a mixture of performance and reach.
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