Let’s keep going.
As many brands stop advertising during this time, CPMs and cost of running Ads reduce in price. This is a great opportunity for your business to drive continued sales. This period is also a great time to make sure you have the right targeting setup in order to gain loyal, valuable customers over the next year.
Utilize Low Demand
Low demand in Auction during this period is essential to reach users at a very low cost. Follow the bid suggestions for that purpose
Trust the Auction
It’s holiday time! Utilize Auto-Bid & let the auction work for you while knowing it’s going to be always efficient.
Be Patient
To avoid large performance fluctuations that can impact your daily KPIs, wait 3-5 days between bid/budget/targeting changes.
Narrow Your Targeting
This time is all about customization. The low CPMs help reach these small audiences with efficiency.
Avoid Audience Overlap
Follow “fewer ad sets, with larger budgets" strategy to give your ads stronger momentum & prevent auction from blocking your spend.
Diversify Ad Format & Creatives
Use 2-5 creatives under each Ad Set and different Ad Formats to provide optimization levers, prevent quick creative fatigue, maximize your reach across all inventory pools.
Automation is Key
Catalog Sales campaigns are essential to drive customized/SKU driven Ads to the right audience. Customize your creative layout & design for the right audience with a few steps.
Focus on Accessories of Things
Everyone got their new gifts and they want to add their customized feeling/look. Amend your videos accordingly and utilize Product Sets in Catalog campaigns.
