Let’s keep going.
As many brands stop advertising during this time, CPMs and cost of running Ads reduce in price. This is a great opportunity for your business to reach more users at a very efficient cost. This period is also a great time to make sure you have the right targeting setup in order to gain loyal, valuable customers over the next year.
Utilize Low Demand
Trust the Auction
Be Patient
Narrow Your Targeting
Avoid Audience Overlap
Diversify Ad Format & Creatives