Snapchat’s 2022 Guide to Holiday Advertising
During the festive season, many businesses, just like yours, that are focused on generating awareness run ads on Snapchat. Snapchat is where businesses can easily reach 75% of 13 to 34-year-olds. Even better: many daily Snapchatters do not use other platforms every day. Now is the ideal time to get the word out about your business, and by following our proven best practices, Snapchat can help you achieve your goals for the festive season. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help you every step of the way.
Let’s keep going.
As many brands stop advertising during this time, CPMs and cost of running Ads reduce in price. This is a great opportunity for your business to reach more users at a very efficient cost. This period is also a great time to make sure you have the right targeting setup in order to gain loyal, valuable customers over the next year.
Utilize Low Demand
Low demand in Auction during this period is essential to reach users at a very low cost. Follow the bid suggestions for that purpose
Trust the Auction
It’s holiday time! Utilize Auto-Bid & let the auction work for you while knowing it’s going to be always efficient.
Be Patient
To avoid large performance fluctuations that can impact your daily KPIs, wait 3-5 days between bid/budget/targeting changes.
Narrow Your Targeting
This time is all about customization. The low CPMs help reach these small audiences with efficiency.
Avoid Audience Overlap
Follow “fewer ad sets, with larger budgets" strategy to give your ads stronger momentum & prevent auction from blocking your spend.
Diversify Ad Format & Creatives
Use 2-5 creatives under each Ad Set and different Ad Formats to provide optimization levers, prevent quick creative fatigue, maximize your reach across all inventory pools.
Use what works best for you.
Now is the time to experiment. Utilize the data you’ve obtained over the holiday season this year to make adjustments that work best for your business. Try to optimize the different levers you have: targeting, creative, and bidding to achieve even more results. If you need any help, talk with one of our specialists and they’ll guide you through how.
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