Business

Start Advertising on Snapchat

  • Get your business on the platform for communication between close friends and family. Snapchatters are happier¹ and more likely to buy products advertised on Snapchat.²

  • Reach 414 million people who use Snapchat daily.³ Connect with a uniquely engaged audience who open the app more than 30 times every day.⁴

  • Create and optimize your ads easily. Start advertising with a single photo and get more value for your budget with Snapchat’s advertising solutions.

First-time advertisers: Get an additional $375 in ad credit when you spend $350. 
Claim your ad credit today!⁵ Learn more

Get Started

Why Snapchat Ads

Drive Deeper Engagements

You’ll get more value by advertising on Snapchat — where close friends have 4X more influence on purchasing decisions than celebrities or influencers.⁶

People are genuinely happier⁷ — and more receptive to ads — while using Snapchat⁸ because they feel free to express their authentic selves to their closest friends and family. See the research.

Reach the Majority of Millennials and Gen Z

Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.⁹ With Snapchat Ads, you can reach Snapchatters based on their interests, behaviors, location, and more.

Be Where Social Shopping Happens

Snapchat is the #1 platform where people enjoy sharing purchases they love and shopping moments.¹⁰ Snapchatters have $4.4 trillion in global spending power.¹¹ And a majority of daily Snapchat users ages 16 and older don’t use Twitter every day, and nearly half of them don’t use TikTok either.¹²

Create an Ad in Minutes

Upload a photo or video from your phone to create a Snapchat ad in minutes. Set your own budget and get more value from your campaign with Snapchat’s advertising solutions, like the Snap Pixel, Goal-Based Bidding, Audience Insights, and Campaign Lab.

Get Started

Get the Most Out of the Budget You Have

Awareness Icon

Awareness

Increase awareness of your brand, app, products, or business location.

  • Introduce customers to your brand

  • Announce new products or launches

  • Drive foot traffic to your local storefront

Consideration

Help customers learn more about your brand, app, or products.

  • Generate new leads

  • Get Snapchatters to view your videos

  • Drive traffic to your website or app

  • Drive new app installs

Conversion Icon

Conversions

Automate product sales and drive desired website and app actions.

  • Increase sales with your product catalog

  • Drive specific actions on your website or app with goal-based bidding

Get StartedLearn More About Objectives

Start Your Success Story on Snapchat

See how businesses like yours are finding success on Snapchat.

Ad for Star Wars the Mandalorian Socks on Snapchat
Rock 'Em Socks

Sock company Rock 'Em Socks saw tremendous growth and significant traffic and sales thanks to the combination of engaging ad formats, Custom Audience targeting, and a strong testing strategy, resulting in:

5.5X increase in product sales

40% increase in ROAS compared to other platforms

Read more

Get StartedGet Inspired

Snapchat’s Targeting Capabilities

Our precise targeting tools help get your ads in front of the people you care about most. Reach Snapchatters by location, demographics, interests, devices, and more. Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business.

Custom Audiences

Upload customer lists to re-engage customers, or reach highly-targeted groups with third-party Custom Audiences.

Lookalike Audiences

Use Snapchat's Lookalike Audiences to identify Snapchatters who are similar to your existing customer base and expand your reach.

Retargeting

Reach Snapchatters who have visited your website, previously engaged with your ads, or have installed your app.

Get StartedLearn About Targeting

Real-Time Reporting

  • Manage Ads: Use the default view of Ads Manager to manage your campaigns and view your performance metrics.

  • Reports: Create and schedule reports to keep track of performance.

  • Campaign Lab: Form hypotheses, identify what’s working, and take action. Discover effective strategies and maximize return with features like split testing.

  • Snap Pixel: Measure online conversion events across devices, optimize bids, and re-engage Snapchatters. Learn more.

  • App measurement: Track app installs and engagement in Ads Manager by working with an approved mobile measurement partner (MMP). See MMPs.

  • Conversions API: Snapchat’s Conversions API is a structured, privacy-centric interface that allows you to directly pass web, app, and offline events to Snapchat via a server-to-server integration. This helps improve Snapchat's measurement, optimization, and targeting. Learn more.

Get StartedLearn About Measurement

How to Create Your First Ad

Screenshot of Advance Create which is one way to create your first Snapchat Ad
Advanced Create

Do you want to drive purchases on a website or in an app? If so, you should choose Advanced Create, which allows you to enable the Snap Pixel. The Snap Pixel also lets you measure the impact of your campaigns and optimize toward your goals.

In addition, Advanced Create lets you build multiple ad sets with advanced targeting and bidding capabilities.

Use Advanced Create
Learn How

1

2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.

2

2022 Neuro-Insight SST study, commissioned by Snap Inc.

3

Snap Inc. internal data Q4 2023. See Snap Inc. public filings with the SEC.

4

On average. Snap Inc. internal data Q4 2020. (Full stat: On average, Snapchatters opened Snapchat over 30 times every day in Q4 2020.)

5

Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.

6

Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool] (https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents

7

2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.

8

2022 Neuro-Insight SST study, commissioned by Snap Inc.

9

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

10

2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: Thinking about all apps you use, which of the following things relating to visual messages (e.g. pictures, videos, filters / lenses, emojis / bitmojis) have you ever done? (NET of all codes)

11

2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.

12

GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16-64 who use the platform daily. Market: USA

13

2022 Kantar Study commissioned by Snap Inc. | Base: Saudi Arabia Total online shoppers N=646 Q76: Looking at your shopping behaviour now and before the COVID-19 pandemic, which of the following statements applies the most to you?

1

2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.

2

2022 Neuro-Insight SST study, commissioned by Snap Inc.

3

Snap Inc. internal data Q4 2023. See Snap Inc. public filings with the SEC.

4

On average. Snap Inc. internal data Q4 2020. (Full stat: On average, Snapchatters opened Snapchat over 30 times every day in Q4 2020.)

5

Offer is only open to first-time advertisers and will appear once you've created your new Snapchat Ads account. To earn this credit, within 14 days of accepting the offer by clicking one of the offer links on this page and setting up your new Ad Account, the applicable Ad Account (i) must accrue at least the Spend amount stated in the offer (“Spend”), excluding taxes, and (ii) only for those Ad Accounts which pay for Business Services via a Payment Card or Alternative Payment Method, the payment for the Spend must have been successfully made to Snap. Credit will be applied to this Ad Account within one business day of the satisfaction of (i) and (ii) and will expire 30 days later. Credits apply to future costs of advertising inventory, excluding taxes, purchased via the Business Services on the applicable Ad Account only. Credit cannot be split across multiple Ad Accounts and is not transferable. Not redeemable for cash or cash equivalent and may not be used in combination with any other coupon or promotional offer.

6

Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool] (https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents

7

2022 Neuro-Insight A&U survey, commissioned by Snap Inc., n=435.

8

2022 Neuro-Insight SST study, commissioned by Snap Inc.

9

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

10

2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: Thinking about all apps you use, which of the following things relating to visual messages (e.g. pictures, videos, filters / lenses, emojis / bitmojis) have you ever done? (NET of all codes)

11

2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.

12

GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16-64 who use the platform daily. Market: USA

13

2022 Kantar Study commissioned by Snap Inc. | Base: Saudi Arabia Total online shoppers N=646 Q76: Looking at your shopping behaviour now and before the COVID-19 pandemic, which of the following statements applies the most to you?