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Business

Advertising on Snapchat

Snapchat Ads work for all advertisers, from global brands to small and medium businesses.
  • Reach a highly engaged audience of 265 million daily active users.¹
  • Use the Snap Pixel and goal-based bidding to optimize your ad campaigns.
  • Gain insights from Snapchat's Ads Manager, our self-service platform where you can easily test, analyze and optimize campaigns.

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Why advertise on Snapchat?

Create a single ad in minutes or launch full-funnel advertising campaigns on any budget all within Snapchat’s self-service platform, Ads Manager.

Get started with just $5

Businesses of all sizes can advertise on Snapchat with as little as $5 a day. Create a budget that works for you by setting daily and lifetime budgets, and spend caps within your campaigns.

Reach your customers

Target the Snapchat Generation based on their interests, behaviors, location, and more. Connect with the people who are driving new shopping behaviors that are changing the world.

Optimize your campaigns with the Snap Pixel

Track online conversions, build retargeting audiences, and optimize your Snapchat campaigns to make the most of your advertising budget on Snapchat with the Snap Pixel. 
Goal-based bidding and automated bidding strategies

Goal-based bidding and automated bidding strategies

Once you’ve unlocked goal-based bidding, you can optimize your budget towards your desired Snapchatter actions, such as installing your app, watching a video, or completing a purchase.

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Meet your objectives

Choose a campaign objective and optimize towards the events that matter most for your business.

Awareness

Increase awareness of your brand, app, products, or business location.
  • Introduce customers to your brand
  • Announce new products or launches
  • Drive foot traffic to your local storefront

Consideration

Help potential customers learn more about your brand, app, or products.
  • Generate new leads
  • Get Snapchatters to view your videos
  • Drive traffic to your website or app
  • Drive new app installs

Conversions

Automate product sales and drive desired website and app actions.
  • Increase sales using your product catalog
  • Drive specific actions on your website or app with Snapchat’s goal-based bidding

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Learn about objectives

Impactful ad formats for every objective

Snapchat’s wide range of ad formats are tailored to your business goals. Showcase multiple products at once, automate ad creation with a product catalogue, and drive awareness for your brand.

    Connect with your current audience, and discover your future customers

    Our precise targeting tools get your ads in front of the people you care about most. Target Snapchatters by location, age, gender, interests, demographics and more. Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business:

    Reach Snapchatters similar to your existing customers

    Expand your reach by finding Snapchat users similar to your existing customers. Lookalike Audiences identifies Snapchat users that are similar to your existing customer base on Snapchat.

    Upload customer lists to re-engage past customers

    Target customers using a customer list of emails, phone numbers or device IDs - reach Snapchatters who have interacted with your brand or business in the past using Snap Audience Match.

    Reach a highly targeted group with third-party custom audiences

    Reach Snapchatters based on their past buying patterns or viewing behaviors. Tap into an expansive database through Snap’s partnerships with Oracle and Nielsen to develop a highly targeted segment.

    Retarget those who have visited your website using the Snap Pixel

    Target a group of high-intent Snapchatters who have engaged with your brand’s website with a flexible lookback window with Pixel Custom Audiences.

    Retarget Snapchatters who have already installed your app

    Target audiences generated from data from your mobile app or game passed back to Snapchat from your Mobile Measurement Partner (MMP). 

    Retarget Snapchatters who engaged with your Snapchat Ads

    Retarget Snapchatters who have engaged with your ads in the past - swiped up on an Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared or saved a Lens or Filter, or were served a paid impression.

    Create an ad

    Learn about targeting

    Measure results that matter for your business in one centralized dashboard

    Customize your reporting and create saved and shared views for quick analysis. Get delivery and engagement metrics such as impressions, swipe ups, installs, and more - all within Ads Manager. 

    Track online conversion events with Snapchat

    Online conversion events

    Measure conversion events across devices. 
    The Snap Pixel is a piece of code which receives information on actions taken on your site, allowing you to measure the impact of your campaigns and optimize accordingly.

    Optimize bids for conversion events. 
    After implementing the Snap Pixel, measure conversion events, such as purchases that occur on your website, and optimize towards those events.

    Re-engage Snapchatters. 
    With the Snap Pixel, you can access ‘Pixel Custom Audiences’ which allows you to re-target Snapchatters that have already taken an action on your website. 

    Learn more about the Snap Pixel.
    App installs and engagement

    App installs and engagement

    Measure app installs, app visits, and in-app events.
    Track app installs and app engagement in Ads Manager by working with an approved mobile measurement partner (MMP). Get insights such as offer sign ups, in-app purchases, or in-game achievements. These metrics will be available in Ads Manager once you have completed the implementation provided by your MMP. 

    See the full list of approved MMPs.

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    Learn about measurement

    Success on Snapchat

    See how businesses like yours are finding success on Snapchat.

      From simple ways to get started, to advanced advertising capabilities

      Within Ads Manager, you have two advertising options to choose from to get started. 

      Snapchat Advertising
      Instant Create: Create an ad in 5 minutes
      With Snapchat’s Instant Create, you can create an ad in 5 minutes or less to increase website visits, drive app installs and engagement, prompt Snapchatters to call or text your business, or attract local foot traffic to your storefront.

      Advanced Create: Take full control of your campaigns
      Snapchat’s Advanced Create workflow lets you create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize accordingly.

      Grow your small, medium or large business with Snapchat today.

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      1Snap Inc. internal data Q4 2020. See Snap Inc. public filings with the SEC.