Business
١٣ سبتمبر، ٢٠٢٢
١٣ سبتمبر، ٢٠٢٢

Halloween, Augmented

It’s not hocus-pocus that’s driving Halloween results… it’s Snap AR.
Who here looks forward to Halloween? Carving pumpkins and costume parties. What about a scary-movie marathon? It’s almost that time of year again: The spooktacular season when you can’t walk down the street without seeing your neighbor’s Halloween decorations, when king-size candy bars are calling your name, and when you start planning how to outdo all your amazing costumes from previous years! Halloween is all encompassing on Snapchat; every moment is captured, shared, and celebrated.

Snap Inc. survey of U.S. Snapchat users April 03-12, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following things would you do on Snapchat during the Halloween season?"; 451 respondents.

Snap Inc. survey of U.S. Snapchat users April 03–12, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Where or who do you turn to for inspiration when you’re planning your Halloween celebrations?”; 441 respondents.

It’s never too soon to prepare for Halloween.

Even before the spooky season hits, Snapchatters turn to their friends for inspiration, using AR try-ons to ask for the best advice on what gets them into character. On Snapchat, brands have the opportunity to capture engagement early and often, using Snap AR tools to create immersive experiences that make an impact throughout the season. Halloween conversations spark in mid-September and continue leading up to October 31st, so make sure your brand stays top-of-mind the entire time.

Snap Inc. survey of U.S. Snapchat users April 05–15, 2021. Base: Snapchatters who plan on purchasing a costume for Halloween. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How far in advance do you usually purchase costumes/costume materials/accessories for Halloween?”; 512 respondents.

Don’t get ghosted: Snap AR turns browsers into shoppers.

You'll inspire Halloween shoppers with AR! From product visualization to trying on the latest makeup trends, engaging interactions with your brand drive shoppers to feel confident about their purchases for Halloween and help them celebrate all the spooky fun with their communities of close friends and family.

2022 Alter Agents study commissioned by Snap Inc. and Publicis Media.

How can your brand be there when it matters most?

Snap AR plays a unique role in each phase of the purchase journey. It’s been shown that, when combined with video, AR helps to boost positive association and purchase intent with a brand.5 With AR, Halloween shoppers can virtually interact with a product or service, spending more time with your brand and having more reasons to share Snaps with friends to get their opinion on what haunting purchases they are making for the season.

2 in 3 (or 66%) of consumers who say they would use branded AR for shopping also agree they are likely to purchase after a branded AR experience. This is even higher for specific branded experiences like virtual try-ons (72%). 2021 Alter Agents study commissioned by Snap Inc. (For U.S., UK, FR)

The best Halloween stories are told through Snapchat.

This season is all about frightful fun, so who wouldn’t want to share a Lens that transforms your face into a full-on zombie? Halloween is one of the holidays when people share on Snapchat more than ever. With more in-person events this year, your brand can become the ultimate companion at every single shopping and celebration turn with a multi-format strategy on Snapchat.
What’s more, shoppers can become your biggest brand advocate as they chat with friends and family. The purchasing journey begins all over again when their friends see it, respond, and try your branded AR experience for themselves.

What better story is there for brands than a solid Snapchat Halloween strategy that lifts metrics, drives ROI, and increases both upper- and lower-funnel marketing benefits.

2022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc.

2022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc.

Put them under your spell with Snap AR!

From costumes to decorations to that secret stash of candy, so much goes into preparing for and enjoying Halloween. This is truly a season for brands to use Snap AR to fuel consumers’ discovery and brand affinity within the purchase journey — even before Halloween gets started.
Snap AR is the art of daily life, and with 250 million daily active users on Snapchat, your brand can capitalize on this everyday behavior to turn Halloween celebrations into scary-good business results.9

سناب شات يُساعد أعمالكم على النمو.

1Snap Inc. survey of US Snapchat users April 03 — 12, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following things would you do on Snapchat during the Halloween season? "; 451 respondents.
2Snap Inc. survey of US Snapchat users April 03 — 12, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Where or who do you turn to for inspiration when you’re planning your Halloween celebrations?"; 441 respondents.
3Among US Snapchatters who plan on purchasing a costume for Halloween, 40% usually purchase at least a month before, 42% usually purchase a few weeks before, 18% usually purchase a few days before/the day of. Snap Inc. survey of US Snapchat users April 05 — 15, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "How far in advance do you usually purchase costumes/costume materials/accessories for Halloween?"; 512 respondents.
42022 Alter Agents study commissioned by Snap Inc. and Publicis Media.
5IPG Media Trials study commissioned by Snap Inc. Q4 2021–Q1 2022.
62 in 3 (or 66%) of consumers who say they would use branded AR for shopping also agree they are likely to purchase after a branded AR experience. This is even higher for specific branded experiences like virtual try-ons (72%). 2021 Alter Agents study commissioned by Snap Inc.
72022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc.
82022 Kantar Country-Level and Tentpole Moments Meta-Analysis commissioned by Snap Inc.
9Snap Inc. internal data Q1 2022.