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Reach an Untapped Audience on Snapchat

Sign up to find out if you're eligible for thousands in ad credits.

Your Ad Dollars Work Harder on Snapchat

Reach a new, untapped audience with money to spend.

40%

Reach an audience you may not find anywhere else; 40% of Snapchatters are not on TikTok daily.¹

1/4

Snapchat isn’t just for young people; nearly 1 in 4 Snapchatters is over 35.²

88%

88% of Snapchatters say they “love to shop,” and 82% say they’re likely to spend
a lot of money online.³

Find Out if You're Eligible for Thousands in
Ad Credits

Our team will reach out to eligible advertisers.

Real Impact. Real Businesses.

275% Increase in Incremental Sales for Clarins

"We've used the platform tactically to optimize the global media mix and maximize e-commerce performance."

- Stéphanie Catarino, e-Commerce, Acquisition & CRM Director, France, Groupe Clarins

114%

increase in adds to cart globally year over year⁴

67%

increase in return on ad spend on prospecting audiences year over year⁴

275%

increase in incremental sales year over year⁴

Commonly Asked Questions

Is Snapchat’s audience mostly teenagers?

No. In fact, 80% of Snapchatters are over 18.⁷ Snapchat reaches 75% of Gen Z and Millennials across 25+ countries.⁸ However, nearly 1 in 4 Snapchatters are also over 35, which means that your ads can reach a broad age range.²

Aren’t Snapchatters on other platforms?

While there are some Snapchatters active on other platforms, our data shows that many Snapchatters are not on other platforms daily. 40% of Snapchatters are not on TikTok daily, 52% are not on YouTube, and 78% are not on Pinterest.¹

Does Snapchat have the platform tools I need?

Yes, Snapchat has all the robust platform tools you’d expect. The Snap Pixel and Conversions API help improve ad tracking and results. Snapchat’s versatile ad formats make it easy to repurpose content from other platforms.

Isn’t Snapchat only for upper funnel?

No. Snapchat has goals for the entire customer journey, and has recently been optimized for direct response advertising. In fact, Snapchat Ads saw a 75% increase in purchase-related conversions year over year.⁹

Can you see results on Snapchat?

Yes! Snapchat advertisers often see impressive results on our platform. You can learn more about them here.

1

GWI Q1 & Q2 2024. Sample Size: 8,831 Snapchatters aged 16-64 who use the platform daily.

2

Snap Inc. internal data April 5, 2024.

3

2024 NRG study commissioned by Snap Inc.

4

Clarins internal data, 2024.

5

Carnegie internal data, Aug. - Nov. 2023.

6

Snap Inc. internal data, November 8 - December 22, 2024

7

Snap Inc. internal data, February 26, 2024.

8

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

9

Snap Inc. internal data Q1 2024 vs Q1 2023.

1

GWI Q1 & Q2 2024. Sample Size: 8,831 Snapchatters aged 16-64 who use the platform daily.

2

Snap Inc. internal data April 5, 2024.

3

2024 NRG study commissioned by Snap Inc.

4

Clarins internal data, 2024.

5

Carnegie internal data, Aug. - Nov. 2023.

6

Snap Inc. internal data, November 8 - December 22, 2024

7

Snap Inc. internal data, February 26, 2024.

8

Snap Inc. internal data Q4 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects.

9

Snap Inc. internal data Q1 2024 vs Q1 2023.