Together on Snapchat, More Than Ever
Together on Snapchat, More Than Ever
Every Ramadan, Snapchatters celebrate this special time across the globe, sharing their experiences on Snapchat by chatting with Best Friends, engaging with AR, and watching their favorite content.
Snapchat is the place to reach your audience at scale through immersive and impactful experiences — across the entire consumer journey. Scroll through to learn how you can adapt to changing consumer habits, reach audience that matters and celebrate with Snapchatters this holy month!
The past couple of holy months were a little different and people had to find new ways to celebrate, reflect and come together during this special time. Consumer behavior changed to adapt to the times and new experiences came to life.
This Year, Consumers Are Excited To Once Again Live The Holy Month Together, More Than Ever
Snapchatters are ready to celebrate the holy month more this year1
Snapchatters are planning to get together, invite and gift family more2
Snapchatters are planning to spend more than ever3
Snapchatters are taking an active role in shopping this Ramadan4
Ramadan on Snapchat More Than Ever
A lot happened over the course of the last 18 months and our community turned to Snapchat to connect, share meaningful moments, and be together, more than ever. Each year during Ramadan, Snapchatters are chatting with their Best Friends, engaging with AR, watching their favorite content, and experiencing the world through Snapchat as they celebrate tradition in this special moment.
Your brand has the ability to reach an engaged, unique and loyal audience that grew 33% 5 YoY across MENA and an outstanding 20M6 monthly addressable reach across KSA!
One Place For Everything That Matters This Ramadan! For Snapchatters & For Your Brand
An Authentic Camera Strategy Is A Crucial Component of The Modern Media Plan
Put Snapchatters at the centre of the experience and actively engage with them. Create fun, playful, and Immersive Augment Reality experiences in the Snapchat Camera to differentiate yourself during this busy moment. Make a long lasting impression with AR that drives real results.10
Entertain More Than Ever With Discover
There is a strong tradition of watching entertainment during Ramadan, and Snapchat is home to all the latest and greatest trending content. Make sure to build relevance and authenticity for your brand with immersive video assets.
Time spent on Ramadan content in 2021 continued its trend of YoY growth, with Snapchatters spending 33%9 more time enjoying Ramadan shows compared to the year prior. During the month of Ramadan, MBC reached 18M11 people across their shows.
Hack The Celebration Cycle & Maximize Impact
Ramadan’s celebration cycle is fifty days long — make sure you’re ready by planning ahead!
Download Your Ramadan Industry Insights Below
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
1 2021 Kantar research commissioned by Snap Inc. for Ramadan.
Base: N=2385
Q: Which of the following do you think best describes your celebration activities for the upcoming Ramadan (2022) as compared to 2021?
Base: N=2385
Q: Which of the following do you think best describes your celebration activities for the upcoming Ramadan (2022) as compared to 2021?
2 2021 Kantar research commissioned by Snap Inc. for Ramadan.
Base: N=2385
Q: Which of the following celebration will you do more or less of for the upcoming Ramadan (2022) as compared to 2021? Where did you celebrate Ramadan in 2021?
Base: N=2385
Q: Which of the following celebration will you do more or less of for the upcoming Ramadan (2022) as compared to 2021? Where did you celebrate Ramadan in 2021?
3 2021 Kantar research commissioned by Snap Inc. for Ramadan.
Base: Snapchatter N=163 (Personal Care) | N= 222 (Travel) | N= 602 (Fashion) | N= 544 (Luxury) | N= 951 (Groceries) | N= 60 (Cars)
Q: From which of the following categories do you expect to purchase more during Ramadan 2022?
Base: Snapchatter N=163 (Personal Care) | N= 222 (Travel) | N= 602 (Fashion) | N= 544 (Luxury) | N= 951 (Groceries) | N= 60 (Cars)
Q: From which of the following categories do you expect to purchase more during Ramadan 2022?
4 2021 Kantar research commissioned by Snap Inc. for Ramadan.
Base: Snapchatter N=1205 | Non-Snapchatter N=1172
Q: Are you involved in the preparation of the Ramadan grocery list? Who is also involved in making the grocery list?
Base: Snapchatter N=1205 | Non-Snapchatter N=1172
Q: Are you involved in the preparation of the Ramadan grocery list? Who is also involved in making the grocery list?
5 Snap Inc. internal data March 2021 vs. March 2020
6 Data from Snap Ads Manager as of October 2021
7 Snap Inc. internal data April 12–May 22, 2021, vs. April 23–June 2, 2020.
8 Snap Inc. internal data April 12–May 22, 2021.
9 Snap Inc. internal data April 12–May 12, 2021, vs. April 24–May 23, 2020.
10 Snap Inc. internal data April 12–May 12, 2021.
11 Snap Inc. internal data April 1–May 31, 2021.