Snapchat Advertising Blog
News, tips, and insights
Announcing a suite of new products and optimizations designed to help app marketers of any size reach their business goals on Snapchat. Learn more.
PMG, eye square, and Snap have partnered together to understand consumer perspectives of GenAI experiences, the impact for brands, and best practices.
Recent research reveals that Snapchat’s AR ad formats are outperforming traditional social ad placements by a wide margin, both in terms of attention and brand impact.
India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business outcomes and Gen Z engagement.
Snapchat and BBDO research reveals insights into effectively connecting with Gen Z, a generation often treated as a monolithic group by brands.
New research from Snapchat, Publicis Media, and NRG reveal how the latest consumer trends are impacting QSR purchases in 2025.
Triple Whale research found that Snapchat is delivering efficiency for scaling ecommerce brands.
New research from Snapchat, Publicis Media, and NRG reveal how the latest consumer trends are reshaping consumer electronics purchases in 2025.
With this Snap Summer Guide 2025, we’re presenting you the tools to win every moment in the coming months through creative impact, behavior driven insights, and unbeatable media efficiency.
New research from Snapchat and Magna Media Trials uncovers the role ad functionality plays in performance
Insights from a Multi-Brand Market Mix Modeling Analysis
New research from Snapchat, Publicis Media, and NRG reveal the latest consumer trends reshaping apparel purchases in 2025.
