Snapchat has partnered with Dentsu and Kantar to uncover video consumption trends across screen sizes and the implications for brands.
A new 2024 study by National Research Group shows that Snapchatters are looking forward to Halloween and look after Brands for inspirations.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in the KSA and UAE regions.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in EMEA (Europe, Middle East, and Africa) regions.
Over-reliance on last click can misrepresent media effectiveness and diminish your brand.
How Snapchat’s ad product updates are helping marketers drive success across the funnel.
Snapchat is simplifying its ad objectives in Ads Manager to make it easier for you to achieve the results you want.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in the US.
Giving agency partners with more access and transparency to Snapchat’s audience in their planning process.
New research from Samba TV reveals how Snapchat drives incremental tune-in and draws in new viewers.
Mixed-Methods MMM leverages diverse digital platforms and datasets, overcoming tracking issues. Bynd Consulting and Snap Inc.'s white paper explores a robust two-stage mixed-methods approach.
Starting today, Snap’s brand safety and suitability measurement solution jointly developed with IAS is available globally in over 90 languages.
