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Snapchat Advertising Blog

News, tips, and insights

Public Profiles for Businesses
Woman looking at her laptop
Using the Snap Pixel
A/B Testing With Snapchat Ads: An Introduction
A/B Testing With Snapchat Ads
Preparing for iOS 14 Changes
Public Profiles for Businesses
Using the Snap Pixel
Apr 24, 2025
Refer, Earn, Grow: Introducing Snap’s Affiliate Program

Marketers, Publishers, and Creators Can Help Small Businesses Grow on Snapchat

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Apr 10, 2025
Level Up Your Brand with Snap School Sponsorships

New offering gives advertisers a powerful way to connect with Snapchat’s creator community.

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Apr 10, 2025
Next Stop: Emerging Trends in Travel

New research from Snapchat, Publicis, and NRG reveal the latest consumer trends reshaping travel purchases in 2025.

Apr 09, 2025
Happy Audience, High Attention

IPG Mediahub, Amplified Intelligence, and Snap partner to untangle the relationship between attention, emotions and ads performance by utilizing eye-tracking and AI facial-emotion detection.

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Apr 02, 2025
Snap Announces Expanded Agency Partner Program

Featuring a new badging tier for agencies with high growth potential and exclusive resources to help agencies of all sizes succeed on Snapchat.

Two badges of the Snap Agency Partner Program
Mar 24, 2025
Maximize Results with Target Cost Bidding

How Snap is leveraging AI, ML, and automation to help advertisers drive performance.

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Mar 18, 2025
Lights, Camera, Action! How brands can tap into movie and TV fandoms on Snapchat

Snapchat has partnered with National Research Group to uncover the power of fandom in movies & TV shows, exploring how consumers engage, and how brands can best leverage this passion to drive real business results.

Feb 27, 2025
The Modern Brand Guide: Creating Scroll Stopping Content on Snapchat

Snapchat, VaynerMedia & Realeyes reveal the modern brand guide to creating content that will capture attention, drive happiness, and brand outcomes.

Snapchatter uses an AR Lens that gives her one big eye
Feb 24, 2025
Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

Providing more safety and control for advertisers

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Feb 20, 2025
Augmented Reality: The Modern Word of Mouth

Tinuiti and Snap has partnered together to understand how various types of content is being shared across social media and how AR stands out as a driver of word-of-mouth.

Feb 07, 2025
The Perfect Match: What Snapchatters Expect From Brands For Valentine’s Day

Valentine’s Day doesn’t have to be just about romance — in fact, consumers look to celebrate all kinds of love during this holiday. As Snapchat is all about sharing moments both big and small with friends and family, this is a perfect time for brands to engage with Snapchatters.

Feb 04, 2025
Game On! Unlocking the Power of Fandom in Sports

Snapchat has partnered with National Research Group to uncover the power of fandom in sports, exploring how consumers engage with sports, and how brands can best leverage this power to drive real business results.

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