What is brand awareness and why is it important?

Brand awareness is all about increasing exposure for your business by letting people know it exists and what it offers. Done properly, brand awareness not only familiarizes customers with your company’s name, location, products, and services, but succeeds in getting them to remember your brand when they’re considering purchases.

What’s an example of a successful brand awareness campaign?

Blissy, a small business offering sleep and bedding products, learned that their flagship pillowcase was frequently gifted to young people. They turned to Snapchat Ads to create awareness within Gen Z and millenials, increasing sales and word-of-mouth exposure. Learn more in the Blissy success story .

How do I know if my brand awareness ads are working?

For your first ad, check the number of Clicks, which will tell you how many times people clicked on your ad or tapped the CTA to view the attachment below. For your second ad, view the number of Clicks and the number of Page Views in Events Manager, which will indicate how many times your website page was viewed.

Real Attention Lives on Snapchat

In a world of infinite screens and fragmented media, genuine attention is rare. Snapchat provides an immersive, full-screen environment where your brand is the only thing on the screen.

Authenticity over Perfection

Snapchatters aren't interested in a curated highlight reel; they open the app
to share real, everyday moments with their closest friends.

52%

Of consumers across 48 global markets have installed or used an ad blocker on their web browser or mobile device.¹

#2

Snapchat ranks second globally for consumer ad preference.² It's the platform built for real conversations with close friends and family — where nearly 80% of Snapchatters say ‘Snapchat is where I can be my most authentic and real self.³

Put Your Brand Among Friends, Not Feeds.

The Inner Circle Advantage

80% of Snapchatters are 18+³ and half are 25+⁴. 1/4 of Snapchatters have a household income above $100K+.⁵

Additionally 38% of Snapchatters aged 16-64 do not use TikTok daily, and 50% of Snapchatters aged 16-64 do not use YouTube daily.⁶

Diversified Frequency

A close relationship is built through "frequent and diverse interdependence.” In fact, 97% of Snapchatters visit multiple tabs in a single session.⁷ For marketers, this means using a wide breadth of experiences across Snapchat's tabs.

Messaging with Meaning

3 out of 4 users perceive time spent on Snapchat as meaningful—the highest score across all messaging platforms.⁸

Be Where Your Brand is Picked, Not Skipped.

CHAT

Place your brand directly in the most personal space—the Chat feed—with Sponsored Snaps. These deliver 1.8x more lift in purchase intent than competitive in-feed platforms.⁹

CAMERA

Use AR Lenses to drive high-intent engagement. AR ranks #1 for CPG effectiveness and delivers 1.8x higher ROAS.¹⁰

SPOTLIGHT & STORIES

Leverage Story Ads and Spotlight to reach users in a brand-safe, premium content environment. Story Ads deliver 1.3x higher ROAS vs. benchmarks.¹¹

MAP

The Snap Map reached over 450 million global monthly active users in Q1.¹²

CREATORS

Partner with creators on Snapchat to help unlock results powered by a brand building multiplier- helping brands move beyond impressions to building real relevance with their audience.

The ROI of Multi-Format Campaigns

Adding all formats to a campaign can generate 25-30% higher ROAS vs Snap Ads-only approach.¹³

Exposure to two or more formats showed:

187%

higher purchase rate.⁸

54%

higher ROAS vs a single format.⁸

Success in a Snapshot

Sponsored Snaps

Wendy’s partnered with Snapchat to go beyond the typical ad placement to reach their audience authentically and invite Snapchatters out to lunch.

Learn more here

Promoted Places

D&B chose Snapchat for the Snap Map’s unique ability to make nearby locations easily discoverable within users’ daily browsing behavior.

Learn more here

AR Lenses

Sour Patch Kids launched a multi-product campaign across AR Lens, Content, Camera, and Creators, to launch their newest product.

Learn more here

The Winning Formula on Snapchat

Success comes from building an organic presence. To maximize ROI, start
with an active Public Profile, a linked site, and regular posting.

Plan your media mix with up to:

70%

Content

Snap Ads & Story Ads

25%

Camera

AR Lenses

20%

Chat

Step into the "Inner Circle" where real impact happens.

Get Started