Ways to Scale Successfully
When you scale ads on Snapchat, you maximize the results of your best-performing ad campaigns. Here are a few tactics to help you scale your campaigns and increase your spend the right way.
- Raising budgets is the easiest way to increase your spend.
- If budgets increase too quickly, it can shock the auction and impact performance.
- Try 20-30% increases every few days to a week or longer, depending on your product sales cycle.
- If you aren’t hitting budget caps but are happy with performance, increase your bid to a comfortable price to enable an increase in daily spend.
- Once you are achieving full capacity on your daily budget, seek to increase the daily cap.
Test a new objective
- To scale marketing efforts, try a different objective to target customers at different points of your conversion funnel.
- For example, test add to cart bidding to compete in more auctions and find more users for you to speak to.