Meet the Snapchat Generation
They're a global collective of trendsetters leading the way in how culture, commerce, and conversations unfold around the world. Discover what matters most to this unique generation and how you can put your brand front and center.
Hear why brands are interested in capturing the attention of this growing generation
Identity
“We are more open and less restrictive or traditional [than previous generations]. We are less close-minded and more open to different ways of doing things.”
Abdulrahman, Male, 25, Saudi Arabia
Communication
”The filters and lenses on Snapchat are my friends and I’s favorite thing to send each other if we want to cheer each other up or just make each other laugh.”
Sophia, Female, 15, Australia
Commerce
“I usually interact with brands on Snapchat when my friend is talking about a particular brand. If I see a brand recommendation on my friend’s personal story, I’m more likely to buy it.”
Halle, 22, Female, USA
Connection
"When I open Snapchat, I know one of my friends’ Snaps is going to make me smile!"
Saphira, 19, Female, Netherlands
Stories from Our Partners
Publicis Media
Helen Lin | Chief Digital Officer
“This is a community that loves interacting with brands in immersive environments.”
HiSmile
Justin Gaggino | Second in Command
"This vertical format is perfect for that because we can get up close and personal."
Frito-Lay
Sadira Furlow | VP of Marketing
“The exciting part about the diversity of the Snapchat Generation is that they have stories that have yet to be told."
stc
Mohammed Abaalkheil | General Manager
“When you enter a platform like Snapchat, you see this beautiful mosaic of various communities.”
NFL
Ian Trombetta | VP of Social
"The Snapchat Generation is a generation that's not going to take no for an answer."
Brand Inspiration
Connect with the community that's driving change.