Rarely do you need more than 10 seconds to get your message across.

• Introduce the main benefit right from the first frame of your ad.

• Three to five second video ads are enough to drive action while not losing attention.

• Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.

• Echo or extend on existing digital assets for brand consistency.

Don’t forget to use audio in your ads - 64% of Snapchat Ads are viewed with sound on.

• Use trending soundbites to capture attention and make your ads feel more conversational and polished.

• Test different voice overs or verbal customer testimonials to see what drives better swipe-up rates.

• Reuse audio from your website or other marketing channels to make your product/service more memorable.

If you have more than one message, build different creatives.

• Make your main text, visual and promotion all about one main message.

• Include images from your best-selling products.

• Drive urgency with limited-time, limited-supplies, or Snap-exclusive offers.

Some of the best performing ads look like a Snapchatter created and shared it.

• Film using a phone held in your hand vertically.

• Talk directly to a camera, often focusing on the main product or message.

• Share excitement via the voice over and text overlays.

• Have text overlays to point to a call-to-action (CTA).

Provide clear CTAs that encourage Snapchatters to swipe up and take action.

• Use text and voice over that reinforce a simple and easy call to action (“Swipe up to see designs now.” or “Swipe up to claim your offer.”).

• Link to the exact product page on your website or app, making it easier for your customers to buy from you.

• Check and resolve for mobile-readiness and enable preloading to help increase time spent on your website. Use our Preloading for Web View guide to implement best practices.