Transavia is an airline that is part of the Air France KLM group. After two years of the pandemic and a decline in air travel, the company needed an effective media plan for converting page views into sales. The focus was on retargeting prospects who had previously shown interest in its flights, and new prospects. To achieve this objective, Transavia partnered with Snapchat to leverage the application's unique audience in France and impactful advertising formats made for mobile.
To achieve customization at scale, Transavia leveraged Snapchat’s newly launched dynamic travel ads. Using this format, Transavia was able to push targeted, personalized advertising to Snapchatters that reflected their preferred destinations, leveraging their first party data of user behavior on the website. Each dynamic ad delivered a visual of the Snapchatter’s destination of interest, along with the price quoted in the catalog.
Using the power of Snapchat's performance-focused ad formats, Transavia was able to generate meaningful business results, improving its Return On Ad Spend (ROAS) by 20%, compared to other social channels that it already leverages¹. With Snapchat, Transavia has found a new, efficient channel to drive Sales online.