The Warehouse Achieves High ROAS on Snapchat

New Zealand-based retailer The Warehouse has been running consistent, always-on conversion activity on Snapchat since 2019, and they’ve seen impressive benchmark results over and over again. The Warehouse has seen continued success with Snapchat utilising a full funnel approach leaning in creative and performance best practices.

A Fully Stocked Strategy

The Warehouse's always-on strategy has regularly leveraged Snapchat’s creative best practices, testing out new formats for their target audiences by tapping into augmented reality for key seasonal moments. For this specific campaign, the retailer decided to introduce an always-on video strategy, and leveraged Snap Ads to reach Snapchatters across the platform while driving strong reach and performance metrics.

Stellar Sales, Stellar Success

The campaign drove positive results for The Warehouse, achieving over 30,950 purchases ¹ and over 437,500 swipe-ups at a rate of 1.56%. ² The campaign also achieved $42.02 average purchase ROAS ³, at $2.42 average cost per purchase. ⁴

This campaign was definitely dressed for success!