Telenor
In partnership with Annalect, Snap conducted a study for Telenor in Q2 2025 which proved the power of the brand’s media strategy. Third-party measurement insights confirmed that Snapchat drove the second lowest CPA across all online media channels for the brand’s online and offline sales in Sweden.
lowest CPA across all online media channels for online and offline sales 1
lower than average CPA benchmarks across all channels for offline sales 1
lower than average CPA benchmarks across all channels for online sales 1
“We believe in constantly challenging our performance strategy by trying new things through a data-driven approach. Our partnership with Snapchat is a great match, as both curiosity and results are always top of mind.”
- Elin Cederholm, Media Performance Manager, Telenor Sverige
Understanding Snapchat’s Connection to Sales
Telenor, one of the world's largest mobile telecommunications companies, counts Snapchat among its media marketing mix. Eager to establish the connection between Snapchat and its sales, the brand requested a deep dive. Annalect, Snap’s third-party measurement partner, got to work.
Shining a Light with Luminous
Telenor’s primary aim was to identify the impact of its lower-funnel Snapchat campaigns, compared to its other online media channels. Using Luminous, its Digital Attribution Framework, Annalect measured how Snapchat performed in terms of driving attributed results – online and offline. The study, which ran between April and June, would allow Telenor to evolve its strategy going forward, if required.
Snapchat Signals Success for Telenor
The study proved it had been a good call for Telenor to include Snapchat in its media mix. More specifically, it was established that Snapchat drove the second lowest CPA for the brand across all online media channels for online and offline sales. Across all channels for offline sales, it showed a 38% lower than average CPA benchmark, while across all channels for online sales, it showed a 33% lower than average CPA benchmark 1. Talk about data worth celebrating!
More Ways To Win With Snapchat
