SunnyD
The household name and beloved beverage chose Snapchat’s Story Ads and AR Lenses, testing whether the platform could drive additional efficiencies and deepen engagement as the brand continues to drive top-of-mind awareness with its teenaged target audience.
“Partnering with Snapchat gave us a powerful way to engage our teen fans where they already are. The AR Lens was fun, bold, and uniquely SunnyD—and the response blew us away.”
—Miguel Katigbak, Senior Director of Marketing, SunnyD
Delighting Teen Snapchatters with AR
SunnyD, a beloved household name with decades of cultural resonance, sought to deepen relevance with its teen audience and improve the efficiency of its social advertising campaigns. By using formats like Story Ads and AR Lenses, the brand aimed to boost visibility, drive engagement, and make better use of media spend.
Calling on Creative Tools
The brand teamed up with Snap to deploy a creative-driven, full-funnel strategy, utilizing Story Ads for broad reach and awareness, and then guiding users to highly interactive AR Lenses for a deeper, more immersive brand interaction.
The campaign's performance demonstrated remarkable efficiency and engagement that significantly surpassed industry benchmarks. SunnyD's Story Ads proved exceptionally efficient, achieving:
42% more efficient CPM compared to benchmarks¹
91% more efficient CPV compared to benchmarks¹
7% more efficient CPM quarter over quarter²
The AR Lens experiences were equally impactful, delivering:
2x higher playtime compared to benchmarks¹
$1.69 Lens CPM¹
19.68 seconds average camera playtime³
Through a blend of immersive formats and targeted storytelling, SunnyD successfully stood out and captured the brand loyalty and engagement they sought after.