Sunglasses brand Pit Viper sees massive ROI on Snapchat



The Story
Pit Viper is a sunglasses brand founded with a simple idea - don’t take life too seriously. Founded by two skiers with a passion for having fun, Pit Viper creates durable sunglasses that are affordable and demand respect + authority.  With a goal of boosting online sales and driving more awareness for the brand, Pit Viper came to Snapchat. 
The Solution: Video Ads
Using high quality, in-house created Video Ads to showcase their unique and eye-catching products, Pit Viper was able to connect with their target demographic on Snapchat and speak to the laid-back essence of their brand. Early on, Pit Viper optimized their campaigns on Snapchat by implementing the Snap Pixel and launching several different conversion campaigns that drove massive return on investment. Additionally, PitViper was able to optimize their campaigns by utilizing location targeting to run ads near and around ski and snowboarding resorts and communities.

The Result
Using a winning combination of Video Ads, location targeting, and the Snap Pixel, Pit Viper was able to achieve a 30x ROAS1. After seeing this success, Pit Viper scaled up their campaigns and are continuing to find success on Snapchat by exploring new ad formats.
1 Data from Ads Manager April 1st - June 30th, 2020