Connecting with Consumers 

stc was on a mission: it wanted its consumers to transition from offline to online transactions. To encourage engagement with the mystc app, the brand incentivised the public with an app-exclusive luxury car giveaway. Then together with Snapchat, stc set out to create a buzz about it.

Putting a Creator in the Driving Seat

stc had two aims. The brand wanted to boost awareness of its giveaway, and turn awareness into action: app opens, installs and purchases. To cut through the noise and reach a mass audience in KSA, stc leveraged a creator-led First Snap. This approach meant that Snapchatters were exposed to stc’s single-day campaign before any other messaging when they opened Snapchat’s Chat function.

Then Abdulaziz entered the Chat. The content creator turned film star promoted the competition and referenced cultural landmarks while remaining true to his own distinct persona. By putting Abdulaziz in the driving seat, the brand could encourage Snapchatters to enter the draw for the car, and further its overall mission in a truly engaging way.

Signalling Success via Snapchat

stc’s Snapchat campaign was a huge success. By combining the credibility of a creator with the high-impact visibility of First Snap, the brand generated widespread buzz which encouraged audiences to open, install, and engage with the app. More specifically, stc reached 11 million Snapchatters in one day, and drove 2X App Opens, 1.9X App Installs and 2.5X App Purchases ¹. In addition, First Snap has caused a halo effect on DR campaigns by increasing purchases by 3.6X ². The bottom line? The brand’s overall performance was strengthened through a comprehensive media approach that included various platforms. In other words, getting consumers on the same wavelength is easy with Snapchat.