August 23, 2022
August 23, 2022

SKEIDAR drives strong ROAS with furniture Shopping Lens




percentage points increase in Brand Favorability from those exposed to the Lens²


percentage points increase in Action Intent from those exposed to the Lens³

The Story

For Norwegian furniture retailer Skeidar it's essential with great shopping experiences. In an online world it can be difficult to create great shopping experiences with images alone, it's hard to assess how furniture will look like in your living room, outside, or on your balcony. AR from Snapchat solves this pain point for both end-customers and retailers.

The Solution

Together with their agency Re:Media, Skeidar partnered up with Snapchat and developed a Catalog-powered Shopping Lens where users could experience different types of outdoor garden furniture in AR. Users were able to place the furniture where they wanted and walk around it to assess how it would look in their own garden. If a piece of furniture was to the user's liking, the user could tap on the product card and purchase the product directly from Skeidar’s website . The AR lens campaign was complemented by Dynamic Ads, Collection Ads, Snap Ads and Story Ads with both upper and lower funnel GBBs to ensure maximum impact of the campaign. This full-funnel multi-format approach produced impressive results for Skeidar.

Example of Skeidar furniture ads on Snapchat
The Result

Overall and most importantly, the campaign drove 15X ROAS 1. Furthermore, Brand Favourability increased by +21 percentage points2 and Action Intent increased by +14 percentage points3 among those exposed to the Catalog-powered Shopping Lens. All in all, an extremely successful campaign that proves the value of great shopping experiences!

"This new functionality from Snapchat is very welcome. The ability to actually place our garden furniture on the clients own balcony, garden or patio is something we feel is essential for a good shopping experience. When our clients are able to see that the garden furniture of their dreams actually fits in where they want it to be placed, it helps them build confidence in their purchase decision. It becomes easier to find and purchase your optimal product."

Lars Thomte, Digital Marketing Director, Skeidar

1 Data from Snap Ads Manager as of June 6 - July 12, 2022.
2 Snap Inc. brand lift survey of 841 Snapchat users June 6 - July 12, 2022. Control n= 396 exposed n=445
3 Snap Inc. brand lift survey of 841 Snapchat users June 6 - July 12, 2022. Control n= 396 exposed n=445