Sephora Ramadan Souq reaches millions across the region.
Lift in Brand Awareness
Sephora Ramadan Souq reaches millions across the region.
+12 Points
Lift in Brand Awareness
+7%
Incremental Reach over TV the highest amongst social platforms
+14 Points
Lift in Ad Awareness
Most cost-efficient of all platforms on lifting awareness and claimed purchase
+9 Points lift in Purchase Intent
+5.6% Add-to-Cart statistically significant lift (KSA)
Snapchat can help your business grow.
Sephora: a gifting destination in the season of giving
During Ramadan, consumers seek meaningful brand engagement, and Sephora’s mission was to highlight their identity as the gifting destination in the most disruptive way during this highly competitive period.
To do so, Sephora teamed-up with a local artist to design a culturally-relevant shopping experience highlighting the art of gifting. They also leveraged their POP-UP in-store takeover across the region, launched a video campaign around beauty celebration and offered unique product collections.
A 360 shopping journey through Content & Snap AR Lenses
To increase the impact of its campaign, Sephora partnered with Snapchat and chose a multi-format approach to bring their in-store experience to life through Snap’s AR Lenses and Content.
In addition, Sephora presented a seamless creative journey through influencer storytelling, product education and awareness.
Multiple solutions for multiple successes
Opting to use a multi-format approach and to benefit from the power of AR Lenses, Sephora achieved outstanding results with +12 points increase in brand awareness, a +5.6% increase in Add-to-Cart in KSA , +14 points increase in ad awareness and more.