Samsung Netherlands Drives Purchase Intent and Brand Favorability with Galaxy Watch4 Try-On Lens

Samsung Netherlands partnered with Publicis, Cheil, and Blauw Gras to adopt Snapchat’s
latest AR wrist tracking technology. The objective: generate awareness and engagement for the launch of the Samsung Galaxy Watch4 range. The Snapchat AR Lens included bespoke try-on with a choice of watch face and wrist straps from the Samsung Galaxy Watch4 range, in addition to functional reminders of product features through the experience.

Samsung launched multiple video creatives to reach their target audience in the Netherlands. Video ads featured clear product shots alongside Samsung branding, as well
as engaging visuals and messaging. With the Lens running via auction in the carousel, Snapchatters were invited to choose a watch face and wrist strap, and try on the all new Samsung Galaxy Watch4 in AR.

The Samsung Galaxy Watch4 campaign drove excellent results, as measured
using the Kantar Millward Brown Brand Lift study in Netherlands.

Samsung’s highly engaging multi-format campaign generated lifts in Brand
Favorability (+8 pt) and Purchase Intent (+5 pt). ¹

The Watch4 wrist try-on Lens generated an impressive avg. play time of 32 seconds. ²

The campaign resonated strongly especially among Snapchatters who expected
to buy a smartwatch in the next year, raising Brand Favorability (+16 pt). ³