Samsung Successfully Launches Their Galaxy Note20 Using a Multi-Format Video Approach on Snapchat

Samsung partnered with Snapchat to generate awareness and excitement around the launch of their new Galaxy Note20 phone. 

Leveraging the power of Snapchat’s portfolio of video formats, we ran a variety of bespoke creative, tailored to fit the needs of each phase of the campaign. Using Snap ads as teasers, Commercials for launch, and Dynamic Ads to drive conversion. 

The results were a huge success, the multi-format, full funnel approach gave the audience a holistic perspective of the Galaxy Note20. Particularly in the 25-34 age group which had a +11pp uplift in brand favorability¹. Not only that, but the campaign drove action intent for an incremental 401K people, costing $0.21 for each person influenced¹. As well as an incremental 521K people now aware of the Galaxy Note20 costing $0.16 for each person influenced.¹