Retailer Princess Uses AR To Sell Bedding

It can be hard to get a good feel for how bedding and linen will look in your bedroom. Sure, you can see images of it, but it’s another thing to actually see how it looks in your own home. Home Interior Retailer, Princess, made an AR-Lens on Snapchat to make that possible.

An AR Lens was developed to show users how different styles and designs of bedding would suit them. In selfie mode, the user could “try on” the different styles and easily swap between them. When flipping the camera to World mode, the users were presented with a bed in AR and with a tap, they could change the designs of the bedding to see how it would suit their own bedroom. A CTA-button in the AR Lens directed users to the product to purchase the products seamlessly. By using Ad Engagement Audiences, Princess’ agency, Viva Media was able to create a retargeting audience of all users that had played with the AR Lens, but not yet purchased any products. Viva Media targeted these users with Snap Ads optimized for conversions.

The results far exceeded Princess’ expectations, originally, they expected this to just be a fun branding effort at the top of the funnel, which it was. Users interacted with the AR Lens for an average of 18 seconds, ¹ increasing Ad Awareness by +8 percentage points. ² What’s even more interesting was that the AR Lens placement alone drove a ROAS>1, ³ and when looking at the combined results of the AR Lens plus retargeting Snap Ads, the ROAS was even stronger!