Snapchat drove millions of downloads for Peak Brain Training

Peak is a UK-based brain training app that helps users challenge their brain with fun games and mental workouts. Looking to reach Peak’s core millennial audience and drive app installs, Peak came to Snapchat to run a direct response campaign that would offer a strong return on investment.

Peak used Snapchat's Ad Manager platform to run its app install campaign. To keep its creative feeling fresh and its swipe-up rate high, Peak developed a series of Top Snaps which featured different video and text-based brainteasers. Snapchatters could swipe up on the ad to install the app seamlessly, without leaving Snapchat.
In just two months, Peak’s ads generated 1.7 million installs, making Snapchat its second-largest marketing channel in terms of budget and impact. The right combination of creative and audience reach capabilities allowed Peak to increase user acquisition and grow at a record level for the company.