OTTO Quotes AI
OTTO partnered with Snapchat to refine their acquisition strategy using the platform’s upgraded, ML-powered tCPA bidding. With lo-fi, high-engagement ads in play, the team quickly saw lower costs, more sign-ups, and a scalable path to growth.
- Kate Hagan, VP of Operations, OTTO Quotes AI
OTTO Quotes AI simplifies the insurance journey by offering personalized quotes for auto, home, and life insurance through their online marketplace or over the phone. OTTO not only helps customers find the right coverage but also actively searches for ways to save them money while providing valuable tips for protecting their assets and financial future. The AI-powered OTTO guides customers through securing the best quotes, saving time and money when it comes to all things insurance.
After successfully establishing a strong presence on Snapchat, OTTO Quotes AI became aware of the platform's potential for lead generation. Soon the team started using direct response advertising to attract top-notch leads and enhance customer acquisition. Although the initial outcomes were promising, the company aimed to further capitalize on this by refining its strategies and adopting new tools to achieve even more substantial results.
Like many insurance advertisers, OTTO chose Snapchat to capture high-intent users at a sustainable cost. The team determined a specific cost per sign-up goal to serve as a north star for their campaigns, which featured lo-fi ads that reflect the style of content already thriving in users' feeds.
But when they began to see a dip in performance, the OTTO team turned to Snapchat to rework their paid media strategy. Together, they implemented Snapchat’s newly upgraded Target Cost per Acquisition (CPA) bidding, granting them tighter control over costs while allowing them to scale aggressively.
After switching from auto-bid to Snapchat’s ML-powered tCPA strategy, OTTO saw significant improvements:
32x more sign-ups 1
43% lower cost per sign-up 1
75% increase in sign-ups per dollar spent 1
With Snapchat’s advanced bidding strategy, OTTO Quotes AI significantly increased sign-ups while lowering costs. Their success highlights how a focused, data-driven approach on Snapchat can directly improve acquisition outcomes for insurance advertisers.
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