Oh Polly Celebrated 278% Revenue Growth with Snapchat

Oh Polly Wanted to Boost Growth in the US

An influencer-first social media strategy has seen Oh Polly’s success skyrocket over the last five years. Eager to sustain growth, particularly in the US, the British fashion retailer also wanted to improve its performance reporting. As the brand grew, tracking the effectiveness of Paid Social Media channels via ads platforms own reporting or traditional last click attribution models was becoming increasingly challenging. Turning to Fospha for a holistic view of the marketing funnel, Oh Polly was encouraged to use Snapchat to support its performance reporting and US growth goals.

By Using Fospha for Snapchat Insights

Keeping its customer acquisition costs stable while ensuring significant growth was Oh Polly’s primary aim. As such, Fospha designed a test to scale Snapchat within the US market, working closely with the brand to define measures of success and provide insights into optimisations. These learnings would not have been visible through click-based models, but as Snapchat is a mobile-first, impression-led channel, Oh Polly could analyse and adapt for best results.

Generating 278% Revenue Growth

Guided by Fospha, Oh Polly’s performance on Snapchat was hugely successful. The initial 21-day test generated extraordinary results, with the brand scaling spend by 85% and decreasing CAC by 25%. Oh Polly chose to continue scaling spend on Snapchat, and during the initial test period scaled spend by 233%. This has led to an impressive 278% uptick in revenue. Snapchat has become one of Oh Polly’s most efficient channels in the US, with CAC and CPP reducing by 20% on average.