NewLook’s Snapchat Success: 15x More Leads, 66% Lower CPL

NewLook Medical Center’s First Steps with Snapchat Ads

NewLook Medical Center, part of the UAE’s renowned Trust Vision Investment, has long held a leading position in the region’s cosmetic services sector. Known for a broad array of services, the clinic had ambitious goals: reach more prospective clients, generate high-quality leads, and improve conversion rates.

With the increasing importance of digital advertising and the rise of platforms like Snapchat for brand engagement, NewLook decided to venture into Snapchat’s advertising ecosystem to enhance its lead-generation efforts. Their objectives were clear but challenging: optimize budget and gather leads quickly, with the goal of ultimately lowering their cost per lead.

Leveraging Snapchat’s Native Lead Generation Forms

Given a modest budget, NewLook Medical Center knew they had to make their Snapchat strategy count. They chose to invest in Snapchat’s upgraded native lead generation forms, a feature designed to streamline the user experience by enabling users to engage directly with an ad without leaving the platform. That specific approach offers a smoother, less intrusive method for capturing lead information — which is essential for businesses like NewLook that rely on quick, quality interactions to drive conversions.

Starting in August 2024, NewLook implemented their solution with the aim, first and foremost, of driving immediate results. To ensure success, the clinic designed eye-catching, engaging ads focused initially on their dental services — a high-demand area for the clinic. Those ads utilized Snapchat’s forms to make it as easy as possible for users to submit their information, with every step of the process carefully optimized to reduce friction and encourage sign-ups.

After seeing promising early results, NewLook expanded its campaign to cover additional services, enhancing its reach and engagement potential. Across all active ad accounts, they invested $44,000, applying this successful strategy to their broader advertising goals.

A Surge in Leads and Lower Costs Per Lead

The campaign results speak volumes about the effectiveness of Snapchat’s lead generation capabilities for NewLook Medical Center. From August 10 to October 21, 2024, the clinic experienced a transformative increase in leads and a significant drop in cost per lead (CPL). Let’s break down the metrics:

• Initial Success in One Week: Between August 10 and August 17, NewLook saw a 671% increase in weekly leads.

• Campaign Expansion and Overall Results: As NewLook extended its campaign from August through mid-October, their total spend resulted in a nearly 15x increase in leads and a 66% reduction in CPL compared to previous campaigns.

Snapchat’s native lead generation works. NewLook achieved a significant boost in lead acquisition and cost efficiency, underscoring the platform’s value for targeted, cost-effective advertising. Moving forward, NewLook plans to continue refining its strategy, preparing creative, high-impact ads to maintain momentum and draw in even more clients.