M∙A∙C Cosmetics Finds Success with Shopping Lenses Built in Lens Web Builder

M∙A∙C Cosmetics is a cosmetics company that seeks to enable limitless self-expression by turning makeup into art for all. Makeup lovers have flocked to M∙A∙C since 1984 because of its roots in artistry, as well as a commitment to conscious beauty and social responsibility. To help extend their ethos amongst a like-minded community, M∙A∙C partnered with Snapchat to showcase and trial their lipsticks via augmented reality.

M∙A∙C Cosmetics leveraged new catalog-powered Shopping Lenses to create a scalable augmented reality Lens that allowed Snapchatters to try-on various shades of lipstick. Using the Makeup templates available in Lens Web Builder, creating a shoppable augmented reality trial of their products was a cinch. Additionally, because the Lens was directly integrated with their product catalog, Snapchatters were able to view swipe through different colors, check out pricing, and purchase each shade directly from the experience.

M∙A∙C found real success with their approach. They drove 1.3M try-ons and confirmed performance with measurement studies: a Resonance study to assess brand lift, and a Conversion Lift study to measure lifts in actual purchases. ¹ The Resonance study showed that M∙A∙C’s catalog-powered Shopping Lens created Brand Awareness and Purchase Intent lifts that were 2.4x and 9x higher than norms, respectively. ¹ The Conversion Lift study uncovered how the lift in purchases amongst females was 17x higher compared to norms. ¹