Lunar Way makes Snapchat its number one channel for customer acquisition

Lunar Way is a mobile banking app developer from Denmark that markets to the millennial generation. They wanted to leverage the Snapchat platform to acquire new installs of the app and grow their customer base. Through a combination of native Snapchat content, smart targeting and continuous optimisation they have been able to achieve incredible results and scale their business rapidly. In less then 6 months Snapchat has become their best performing paid channel.

To generate leads, Lunar Way leveraged Snap Ads, a video ad format that users are exposed to either between their Friends’ Stories or between Discover content. Users can swipe up from the screen to go to the App Store and download the app.

With their Snap Ads campaign, Lunar Way has made Snap their best performing paid channel, with very strong results. Snapchat helped drive acquisition of new users for the service, accounting for 17% of total number of sign ups to the Lunar Way service. These new users were acquired very efficiently: Snapchat generated 62% cheaper installs than the second best paid channel, and 44% cheaper sign ups than the next paid channel.