Business

New Ad Format Adjustments Reduce Cost Per Install by 30% vs Target

20%
lower CPA than targets

30%
lower CPI than targets

Expanding and Converting Users

HungerStation is a delivery app based in Saudi Arabia (KSA). For this campaign, they wanted to drive app downloads and encourage new users to place their first order. This dual focus was aimed at expanding the user base and converting these new users into active customers, which is critical for long-term growth and engagement. Prior to this, Apple's privacy changes and reliance on the SKAd Network had made it difficult to track conversions and optimize their campaigns effectively.



Leveraging New Snapchat Ad Formats

Through their partnership with Snapchat, and leveraging the newly launched ad format adjustments, HungerStation was able to overcome these challenges. The initial 4-week testing period showed promising results, demonstrating the effectiveness of these new tools in enhancing campaign performance despite the privacy and tracking limitations. The campaign leveraged the new format enhancements that included improved Snap conversion attributions, increased accuracy and reduced discrepancies, and signal loss bridging.


Delivering Better CPA and CPI

The campaign delivered a CPA (first order) that is 20% better and CPI that is 30% better than the targets.


SKOverlay and Adjust Hybrid SRN integration from Snapchat allowed us to achieve impressive results. This collaboration significantly enhanced user acquisition and campaign efficiency, exceeding our initial targets for both cost-per-install and cost-per-acquisition.

— Ashar Tuffaha, Channels Manager, Hungerstation.


By leveraging Snapchat's innovative integrations including: SKOverlay and Adjust Hybrid SRN, we saw promising results in just a 4-week testing period. This partnership has been instrumental in reaching our target audience and enhancing our campaign performance despite the privacy and tracking limitations.

— Kaseenadh Subramanian, Paid Social Manager, Delivery Hero.