Business

GCCFriday Achieved 150% Sales Growth with Snapchat Ads

20%

lower CPM compared to other platforms in MENA

19%

higher ROI compared to other platforms in MENA

The Story

GCCFriday is an affordable China-based eCommerce platform that provides a wide range of contemporary Arabic home and lifestyle products. With their key marketing objective to increase customer penetration amongst Gen Z in the Middle East, GCCFriday tapped into Snapchat’s unique, engaged community and tested Single Image and Video Ads with location based targeting and Snapchatter lifestyle category (SLG) targeting. 

The Solution

GCCFriday partnered with Sino, China’s leading cross-border digital marketing agency, to launch Snap Ads with full-screen engaging videos. By testing different video content, such as product tutorial videos or customer try-on videos, GCCFriday discovered which categories and creatives performed best. Additionally, by leveraging SLG targeting together with location based targeting, they were able to hone in on targeting their primary target audience-- those who love to shop online for home decor and makeup. 


The Result

Through Single Image and Video Ads, GCCFriday was able to achieve a 20% 1 lower CPM and 19% 1 higher ROI compared to other media channels. Overall platform sales increased by 150% 1 in the Middle East, their target geography. Based on these results, GCCFriday plans to continue testing Snap Ads in the future, leveraging the insights gained from the highest performing featured products for other SKUs.

“As one of the most popular social networks in the world, Snapchat has an incredibly diverse audience group that can't be found on any other platform. Furthermore, Snapchat Ads Manager is a quite efficient tool for advertisers, easy and intelligent. Advertising on Snapchat has helped our business grow and reach high qualified customers.”

- Ivan Jiang, CMO, GCCFriday