+12M
National Day total impressions
+2M
National Day total incremental views
+15s
lens average play time
+130K
lens shares
Floward Partnered with Snap on Valentine’s Day for a Bespoke AR Experience
The Story
Floward, a flowers and gifts app, wanted to inspire Snapchatters in Saudi Arabia, the United Arab Emirates, Kuwait, Qatar and Bahrain to buy and exchange Valentine's day flower arrangements. They teamed up with Snapchat, being the leader in AR and the biggest platform in KSA, to create a playful AR experience to drive mass awareness and engagement.
The Solution
Snapchat developed a playful AR World & Face Lens experience that allowed Snapchatters to try on the famous Flower Crown Lens customised for Floward and also created a colourful flower arrangement to share with the loved ones. The AR Lens ran as National Takeover across Saudi Arabia, UAE, Kuwait, Qatar and Bahrain on Valentine’s day.
The campaign was complemented with a Reach & Frequency campaign alongside a Story Ad and Snap Ad to boost engagement and drive orders.
The Results
The National Lens takeover was a great success across the gulf region with over +12M total impressions. In 24-hours the Valentine’s AR Lens drove +130K shares and showcased +15s lens playtime. 1
“Snapchat has always been our strategic social media and business partner driving Floward’s digital awareness. With the dedicated support from the Snapchat Creative team, we have co-created a Snapchat augmented reality lens and incorporated it into the right advertising strategy successfully, which drove engagement and sales. The creative nature of augmented reality lenses being compatible with mobile is also the biggest factor here. We look forward to the next collaborating and bringing new experiences to our customers.”
- Mohamed Mousa, Chief Marketing Officer, Floward
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