Das Kino - Efficiently seating Gen Z in cinemas

In their launch campaign, Forum Film Mediengesellschaft mbH and TLGG were targeting young people between the ages of 16 and 24 in order to introduce and establish the new brand DAS KINO as well as to raise awareness for and relevance of going to the cinema as a spare time activity. Bold, bright designs and well thought out campaign set ups and targeting made the endeavor a great success!

The ads featured animated text-heavy assets with puns and witty quotes related to themes close to the lifestyles of 16- to 24-year-olds as well as movies and the cinematic experiences in its entirety. Eye-catching colors and tongue-in-cheek slogans perfectly matched the target audience’s sense of humor and style. After a swipe up, the viewers landed on the DAS KINO’s website where film tickets for the movie theater of their choice could be purchased.