Business Blooms for Interflora with Multi-Product Snapchat Campaign

Interflora Leveraged Snapchat at Christmas

Operating in over 130 countries with more than 30,000 affiliated florists, Interflora has been synonymous with special occasions for more than a century.

As Christmas 2023 approached, the brand, which specialises in international delivery, sought to drive online sales among a younger demographic in Norway, targeting potential customers aged 22 and over.

Encouraged by Metro, an Oslo-based communications agency, Interflora turned to Snapchat to move audiences from awareness to conversion at a key point in the commercial calendar.

Using Multiple Products

As the brand’s primary objectives were to boost attention, engagement and sales among its target audience, Interflora chose a mixed product approach for its Christmas campaign.

Adhering to Snap’s best practice approach, the brand optimised Snap Ads, Story Ads, Collection Ads, Commercial Ads and an AR Lens to achieve its goals. Further to its three primary aims, Interflora also wanted to achieve a low Cost-Per-Sale and a good Return on Ad Spend (ROAS).

Showcasing its products alongside emotive messaging in a series of chic but subtle ads, the brand tapped perfectly into the meaning of the season. Successfully encouraging Snapchatters to use Interflora to connect with loved ones, the brand drove full-funnel success during the festive period.

Delivering Full-Funnel Success

Interflora’s Snapchat campaign was hugely impactful. By optimising the platform for performance-based objectives, the campaign’s four-week run exceeded the brand’s expectations.

Following best practice and tailoring assets to the platform, Interflora saw a 50% better conversion rate and a 5% higher shopping cart value than Meta. Futhermore, Interflora's ROAS was 25% higher than Meta while its cost per sale was 63% lower. Its total ROAS for all campaigns came in at 15.08, its ROAS on sales campaigns came in at 24.33 while its cost per sale generated 14.11 NOK.¹

Interflora will be incorporating Snapchat into its media mix more frequently going forward following the results of its Christmas campaign.