Bioré achieves 7pt lift in brand favourability

Bioré® Skincare targets the root of all skin problems — the evil clogged pore. So when it comes to dirt and oil Bioré takes a no nonsense approach to fight smarter, not harder. For beautiful skin that’s ready for anything. Bioré is sold globally and was recently launched in Germany and is completely new to the market. Hence, our objective: create awareness and engagement for Bioré amongst 13-25 year olds on Snapchat.

In order to generate maximal awareness we created a campaign including a multi-mode face lens and snap ads.

In order to create maximal relevancy, we re-created the experience of an important daily moment: your beauty routine. We knew this topic had potential for high impact as it is one of the trending themes amongst beauty influencers. We brought it to life in a fun, but educative way, enabling users to play with 3 different beauty routine steps and 3 different Bioré products placed within each mode.

In our Snap Ads we highlighted Biore´s skin care expertise by heroing the two stand out ingredients: charcoal and baking powder. We were able to transport the brand message within the top snap whilst we enabled users who were more interested in the brand to unlock the lens directly.