The French Army boosts media measurement and performance with Snapchat Conversion API

In a world where the fragmentation of media touchpoints is stronger than ever - making data reconciliation one of their top challenges - the French Army has deployed an ambitious server-side migration program for its data infrastructure. The integration of Snapchat Conversion API was one of the milestones of this new approach.

To maximise the performance of its recruitment campaigns, the French Army decided to deploy Snapchat Conversion API by duplicating the Pixel and Server-Side tagging plan in order to easily identify the contribution made by CAPI.
The goal of the campaign was to maximise the number of appointments made by candidates on the website. Thanks to this strategy, data collection on the Server-Side was improved (+20% of signals collected) thus making the Snap algorithm more efficient and creating a virtuous circle: indeed compared to their previous campaign, the French Army observed a 10% cost reduction on the CAC since the integration of Snapchat Conversion API.

Mission accomplished! The Army boosted media measurement and performance with Snapchat Conversion API:

• 20% higher volume of signals collected on the website¹

• 10% lower cost per acquisition vs. the previous campaign²