Snapchat's SKOverlay Ads Drive 50x User Growth for AliExpress
AliExpress partnered with Snapchat to boost global user acquisition using SKOverlay ads. The campaign delivered 50x more first-time buyers at 13% lower cost, proving Snapchat's value for e-commerce growth.
"Snap has not only helped us effectively reach more target audiences, but also enhanced our brand’s international presence through diversified and customized solutions. We highly recognize Snap’s vital role in the global advertising ecosystem and look forward to deepening our partnership to further expand our global reach."
— Chao Cheng, Head of Media User Acquisition and Ad Platform Management, AliExpress
AliExpress's Challenge: Scaling Quality User Acquisition in Competitive Markets
As a leading global e-commerce platform serving 200+ countries, AliExpress needed to efficiently acquire high-value users in saturated Western markets. With rising customer acquisition costs across digital channels, the company sought innovative solutions to maintain growth during critical sales periods like Double 11.
Snapchat's SKOverlay Ads: The High-Performance E-commerce Solution
AliExpress partnered with Snapchat to leverage its SKOverlay ad format - an immersive, full-screen shopping experience. The campaign focused on app purchases while implementing Conversions API (CAPI) for enhanced measurement accuracy. Snapchat's young, high-spending user base in North America and Europe proved ideal for AliExpress's global expansion goals.
Proven Results: Unprecedented Scale with Lower Costs
The strategic partnership delivered breakthrough performance:
✔ 40x increase in U.S. ad spend YoY
✔ 50x more first-time buyers acquired
✔ 13% reduction in cost per first-time purchase
The success was particularly notable during the 2024 Double 11 Shopping Festival, when Snapchat drove massive traffic to AliExpress from six key international markets. By combining innovative ad formats with precise targeting, Snapchat established itself as a must-have platform for global e-commerce customer acquisition.
About AliExpress
Launched in 2010, AliExpress connects global consumers directly to manufacturers worldwide. The platform offers 18 language options and serves customers in 200+ countries with its Choice program featuring free shipping and returns.