66%
Increase in ROAS
88%
Increase in Total Purchases
32%
Of All Purchases Generated by Catalog Sales Campaign¹
Al-Aryaf Exceeds $1M in Revenue Growth Amidst Fierce Ramadan Competition
From Tradition to Triumph
Al-Aryaf Foundation, renowned for offering the finest and freshest meat based on the highest food safety standards, faced a significant challenge ahead of Ramadan 2024. Faced with a highly competitive market and a broad, diverse target audience, they needed a strategy to boost revenue without excessive spending.
For any small or medium-sized business (SMB), navigating a competitive season like Ramadan can be daunting. Al-Aryaf managed to turn the tide in their favor by employing smart marketing strategies and targeted advertising. Here’s how they did it.
Strategic Shifts
As Ramadan approached, Al-Aryaf Foundation teamed up with Snapchat to refine their advertising strategy. The outcome of that planning brought about a three-pronged approach:
Catalog Sales Campaign: The team developed and launched a catalog-sales campaign specifically targeting Snapchat users who had previously visited their site. They focused on users aged 35 and older, a demographic most likely to appreciate quality meat products and potentially less sensitive to price.
Target Cost Bidding Strategy: Utilizing Snapchat's target cost bidding strategy, they implemented a 7/0 delivery optimization window with the goal of lowering the cost per purchase while simultaneously boosting conversion volumes.
Incremental Budget Scaling: Al-Aryaf scaled their budget by 20% each week — a gradual increase that enabled them to manage expenses carefully while maximizing returns. This methodical approach ensured a steady rise in purchases and an improved return on ad spend (ROAS).
Triumph in Numbers
The results of Al-Aryaf’s revamped advertising strategy exceeded all expectations. They achieved their goals for the Ramadan season, reaching a significant milestone of $1 million in revenue growth—a 61% increase compared to 2023’s Ramadan results. What’s more, that massive uplift was supported and accompanied by:
Higher ROAS: Al-Aryaf’s 66% increase in ROAS could not have happened without cost-effective advertising and precision targeting.
Increase in total purchases: Targeted advertising drove a 88% lift in sales, 32% of which originated from the catalog sales campaign.
Lower cost per purchase: The cost per purchase was significantly reduced — 60.5% lower than the industry benchmark.
Partnership + Strategy = WIN!
The moral of this story: Targeted campaigns, strategic budget increases, and leveraging Snapchat’s resources and community can yield substantial returns — even with a modest budget. Partnering with the right platform and implementing smart advertising strategies, particularly during peak seasons, can fasttrack significant growth without breaking the bank. As Al-Aryaf has shown, a willingness to adjust to market demands and variables accompanied by a well-executed plan can lead to remarkable results, setting a benchmark other businesses would be wise to pursue.
Our commitment at Al-Aryaf Foundation is to provide our valued customers with the finest and freshest carcasses and meat, upholding the highest food safety standards, all at affordable prices. Despite the fierce competition we encountered during Ramadan, we are thrilled to have accomplished a remarkable revenue growth of over $1 million, demonstrating our ability to achieve such success while prudently managing our expenses with a modest spending of just $30,000.
— Ashraf Mokhtar, Media Buyer, Al-Aryaf Foundation
Snapchat can help your business grow.