AJIO
The first brand in India to use Sponsored Snaps, fashion retailer AJIO wanted to capture attention during its All Stars Sale. Snap delivered a solution to increase reach, followers and paid search landings – winning over an online generation.
of total paid search landings driven during the period 2
“Sponsored Snaps present a unique opportunity to connect with digital-first consumers in an organic and interactive manner. As one of the first brands in India to adopt this format, we are excited to leverage its potential to elevate our storytelling and foster deeper, more meaningful connections with Snapchat’s dynamic and highly engaged community.”
- Arpan Biswas, Chief Marketing Officer, AJIO
Pioneering Connections with India's Gen Z
AJIO, an online fashion and lifestyle retailer, is known for offering trending styles at great prices. However, cutting through the noise with their annual March sale was becoming increasingly difficult in a saturated market. Part of Reliance Retail, the brand needed a way to engage India’s digitally-savvy young audience – and that's where Snapchat came in.
Launching Sponsored Snaps in India
AJIO seized a unique opportunity, becoming the first brand in India to partner with Snap on its new ad format: Sponsored Snaps. These full-screen vertical video ads appear directly in a Snapchatter’s Chat inbox – a high-visibility placement designed to feel natural and engaging, with in-message calls-to-action.
AJIO leveraged this placement to drive awareness and consideration of its latest collections, targeting Snapchat's highly engaged Gen Z and Millennial user base – which boasts over 250 million users in India.
Driving Reach and Results Organically
For AJIO, this first-in-market activation drove impressive results during the critical All Stars Sale period. By tapping into Snapchat's unique storytelling capabilities and connecting like a friend, the campaign successfully reached a massive 56 million users within a single day 1.
Beyond reach, it drove community growth by adding 28,000 new followers to AJIO's profile. It also impacted lower-funnel metrics, driving 12% of total paid search landings during the period 2.
AJIO's bold move to embrace this new format demonstrated a powerful way to achieve significant reach and tangible results by meeting young consumers where they are – in their chat conversations.
More Ways To Win With Snapchat
